/24-7PressRelease/ - NOIDA, INDIA, June 17, 2008 - It's official! Email marketing has emerged as the preferred tool for internet-related promotions among online retailers, defeating search engine optimization, paid search adverts and other miscellaneous online marketing modus operandi (Jupiter research). Tapping upon this new wave of heightened confidence, Rupiz Xpress, flagship marketing wing of Rupiz Infotech, a global internet conglomerate, has announced special e-mail marketing solutions for the retail clients.
"When compared to other modes of marketing, e-mail marketing assures highest ROI with minimum costs", asserts Meenakshi Wali, Co-founder and Business Development Head, Rupiz Xpress. She further adds that, due to consistent returns, many retailers are planning to increase their spending on e-mail marketing, when compared to other modes of digital advertising. Perhaps, this increment can be attributed to e-mail marketing's effective performance, in terms of generating sales, leads and achieving desired results with almost half of the cost when compared to its nearest marketing counterpart.
A well executed e-mail marketing campaign can work wonders for a retailer, not only in terms of increasing revenue but also in terms of maximizing its online presence.
So, how is Rupiz Xpress's e-mail marketing solution different from other me-too online marketing solution? "Well, I believe that at Rupiz Xpress, we aim to take the e-mail marketing campaign a step-ahead by delivering desired results to the retailers as well as striking a cord with their customers by fostering a long term relationship based on loyalty and trustā , states a confident Meenakshi. In other words, it's a fusion of rational communication with a shade of personalised emotional communication that will yield results for the online retailers who are planning to fortify their user base.
On retailers side, Rupiz Xpress will empower them to keep a check on their marketing campaigns through the advanced tracking mechanism. In other words, whether it's a promotional campaign intended towards generating direct action, such as generating sales, registrations etc., or an informative effort, aimed towards building awareness, developing brand loyalty or strengthening a two-way relationship ,with Rupiz Xpress's e-mail marketing solution, online retailers can count their chickens before they hatch!
For more information visit: http://www.rupizxpress.com
Rupiz Xpress is one of the fastest growing E-mail marketing firms that dispenses its expertise to build result oriented e-mail campaigns for its clients worldover.
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