/24-7PressRelease/ - December 16, 2005 -- Imagine this. A customer is looking for an animal figurine, and after a short search, they find your store. 'Great', they think, and once they've made their purchase they decide to bookmark your site because you had what they wanted. They enjoyed the experience, and they became loyal.
This scenario is what most business owner's want, and it is ultimately the basis for building an asset. But what happens over time is that life changes and so do people, regardless of their initial loyalty.
If someone has an interest in a specific product type, for example, animal figurines, chances are they aren't going to purchase just one in their lifetime. But you must also remember that a lot of the time, a customer is going to browse your site and choose what they feel to be the pick of the litter (pardon the pun!) at that time.
So what happens next? Well, a few days, weeks or months later, their hunger returns, and so do they, to your site. Lucky you! But if you're product range has not shown some form of change or growth, chances are they are going to feel disappointed.
As a business owner you need to
1. Provide some new stimuli for your returning customers in the way of both information, but more importantly products.
2. Show that you, as the owner, are actively trying to do this, and the best way to do this is to promote your changes or product additions on your site in a prominent position, and let your visitors know they exist.
"Sometimes it will be unexpected, that a new product line takes off", says Dean. "We found a little gold mine in providing small animal figurines which can be classed as ornaments, and customers can display them in their homes either by sitting them or hanging them in their favorite spots. But unless you provide new stimulus to your returning visitors, how will you ever know?"
WildFigurines.com updates their product range on a regular basis, through intensive research, and they display their updates on a separate page with the date of inclusion.
WildFigurines.com is a family business trading under our company Tridean Pty Ltd.
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