CLEARWATER, CA, January 21, 2010
/24-7PressRelease/ -- The importance of setting goals cannot to be over-estimated in any practice, according to David Sanders, CMC, CEO and Senior Consultant of Vision Practice Management. Recent surveys show that a mere 5% - 10% expansion is the predicted expectancy amongst Optometrists this year due to economic pressures. "This says to me that Optometrists have given up on setting goals for their practices," says Mr. Sanders. "That is a dangerous thing to do." He intends to blow that consideration sky high with his new on-line newsletter, "Today's Optometrist."
Sanders and his team are releasing an arsenal of weapons to counter environmental factors that according to surveys ODs sense are threatening robust profits in 2010. The E-publication is a free resource to doctors seeking to beat the odds and win big at the business side of Optometry. ODs can subscribe at http://www.Vision-Practice.com.
Not surprising, the inaugural topic is goals -- what are they really? how do they help? what works and does not work regarding them? Subsequent topics covered in the newsletter will proceed from surveys done at key optometric gatherings in 2009, such as the annual American Academy of Optometry conference in Orlando, Florida, in November.
Sanders says "Today's Optometrist," provides detailed practice management articles. Subscribers will also receive fast-read tips to help keep them using proven management strategies and not panic when times are tough. "I've worked with Optometrists nationwide for more than 30 years to build prosperous practices that enjoy an abundance of happy patients. That means lots of referrals and practice growth as every doctor knows. Through these articles I intend to address efficient utilization of personnel, stress reduction, marketing, productivity and time management, as well as long-term strategic growth and any other topic that proves timely and needed," says Sanders.
As CEO and Senior Consultant of Vision Practice Management, Sanders fulfills veteran Optometrist, Dr. John Brinkley's, quest to bring to colleagues the same management expertise that has expanded his own modest practice to five power practices -- all performing above industry standard. To find out more about how Dr. Brinkley achieved personal success or to subscribe to "Today's Optometrist," ODs are invited to visit http://www.vision-practice.com.
Vision Practice Management is a practice management consulting firm for optometric professionals interested in more and happier patients and practice prosperity. For further information contact us at (888) 612-8884.
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