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SYDNEY, AUSTRALIA, March 27, 2014 /24-7PressRelease/ -- Outsource Sydney, a direct sales and marketing firm located in Surry Hills, reports of the rapid growth the marketing industry is currently undertaking. The Australian firm believes that marketers know their role has changed dramatically in recent years. For example, there was a time a sales person controlled the sales cycle, but in today's industry this no longer is the case.
The Internet has played a major role in the sales and marketing process and has contributed to the changes marketers have had to implement in order to keep up to date with current consumer trends and technological advances. Now that consumers have access to online research, they can gather more information about potential purchases before they make their first sales contact. In order to adapt to this change, marketers now have to educate buyers in this early sales cycle.
About Outsource Sydney: http://www.outsourcesydney.com/about-us/
Outsource Sydney warn fellow marketers to ensure their sales people do not miss this 'hidden sales cycle'. The Australian firm outline how marketing and sales now have to work collectively in order to take advantage of the online buying process:
- Devise a strategy where sales and marketing can jointly identify the target market
- Develop campaigns that are compelling to potential customers
- Determine a method that can track and monitor each campaign that engages prospects
Sanjay Dholoaki, the chief marketing officer of Marketo also agrees with Outsource Sydney that the marketing industry is changing more than any other. In an interview with John Koetsier of Venture Beat on March 1, Dholoaki said, "Marketing's changed so rapidly...more in the past five years than in the past 500 years...we're entering a golden age of marketing."
As well as educating buyers early on the sales process, marketers have also had to learn new digital marketing techniques. New skills added to the marketers' roster include the creation of marketing automation systems like mobile marketing apps and social media monitoring tools.
One aspect that hasn't changed however is the importance of understanding consumer needs. Customers will always remain a number one priority for marketers and Outsource Sydney believe the marketing strategies they have in place will always put the customer first. Outsource Sydney specialize in direct marketing as it allows them to engage with customers on a one-to-one basis. This personalised marketing approach encourages customer loyalty and results in a greater longevity of customers.
Outsource Sydney is a direct sales and marketing firm, hired by business throughout Australia. Despite the marketing industry constantly changing, the firm believes their use of the traditional direct marketing industry will never go 'out of date'. Digital marketing will constantly evolve with technology, however, Outsource Sydney believes that direct marketing will remain a dominant form of marketing in years to come.
Outsource Sydney specializes in creating personalized quality results between their clients and consumers through face-to-face acquisitions and advertising, where professional and actionable methods guarantee their clients results and quality brand awareness.
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