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ESSEX, ENGLAND, July 04, 2013 /24-7PressRelease/ -- In January of this year, the European Commission revealed a draft of its European Data Protection Regulation to replace the previous Data Protection Directive. The European General Data Protection Regulation represents the most significant change to data protection in the UK and EU since 1995. Once adopted, it will have the force of law across all 27 EU Member States, giving uniformity of data protection laws across all Member States and significantly increasing penalties for non-compliance. The legislation process is likely to take up to two years to complete with another two years being spent bringing the new regulations into effect. Therefore it is unlikely that it will be in force before 2015.
The aim of the new European Data Protection Regulation is to harmonise the current data protection laws. At Ventas Central, few changes will need to be made to comply with the new regulations since their data policy is up to date to comply with the new regulations. Ventas Central is prepared to fulfil the "right to be forgotten", "right to erasure" and the "right to data portability". The Chelmsford based firm's business strategy covers topics such as data classification, retention, collection, destruction, storage and search. Ventas Central's data policy also covers all mechanisms by which data is collected, including via iPads at the point of sale and paper records.
These changes will have a heavy impact on telesales and direct mail across Europe. In terms of telemarketing, the new regulations will include no cold calling to prospective customers and no profiling without individual consumer's consent. For direct mail no data tracking is allowed without explicit consent and tailored email content will be harder to target and harder to measure.
About Ventas Central: http://www.ventascentral.com
At Ventas Central, the firm conduct all of their sales and marketing on a personalised face to face basis, so the new regulations will have little negative impact on the firm. One of the main benefits of the proposed regulation is that businesses will have only one regulatory authority that will supervise companies' activities across all EU Member States. For firms such as Ventas Central, where European expansion is likely for the future, this will be much easier with only one set of regulations to adhere to.
The proposed EU Data Protection Regulation is currently being debated by the European Parliament and a vote on the status of the plan is set for some time in June. Whether this new regulation comes in or not, at Ventas Central, their data policy will be compliant and little impact will be made to the firm's business strategy if it were to be enforced.
For more information on the reforms to the EU Data Protection Regulations visit: http://www.computerweekly.com/guides/Essential-guide-What-the-EU-Data-Protection-Regulation-changes-mean-to-you
Ventas Central is an outsourced sales and marketing firm in Chelmsford, Essex.
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