/24-7PressRelease.com/ - April 1, 2005 - Almost every consumer product is
packaged in some way. So much so that we as consumers sometimes
take it for granted, and have come to expect it to maintain
freshness; to protect the contents, the customer and even the
environment. It must let you know what it is and what's in it. It
must be convenient yet sturdy, must travel well yet be functional
and innovative. It must adapt to the needs of the consumer and it
must adapt right now. The package and design executive is not
only faced with the expectations of the demanding consumer but
the expectations of their respective companies. Corporations are
demanding increased time-to-market, new and improved less costly
materials, an answer or update on where they stand with RFID/EPC,
all the while keeping branding in mind. Noted packaging expert,
JoAnn Hines, will shed light on her research pertaining to
packaging for the ultimate consumer: Baby Boomers. She will
participate in The Packaging and Design Summit which will take
place June 27-29 at the Hard Rock Hotel and Casino in Hollywood,
Florida, will provide the middle and senior level package, design
and marketing executive with the strategies needed to satisfy
both the consumer and the company.
Hines' unique presentation will focus on the power of Baby
Boomers in today's economy. With 76 million U.S. boomers born
between 1946 and 1964, the potential for profit and growth when
marketing to this group is enormous. In fact, this market is the
largest, best-educated and wealthiest generation in U.S. history.
Every seven seconds, someone is turning 50 years old. And Boomers
are in their peak earning years. By 2010, 47% of Boomer
households will have incomes above $50,000 (U.S. Bureau of Labor
Statistics). Baby Boomers will push the number of 50-and-over
adults to more than 108 million by 2015. These statistics greatly
impact the packaging industry and consumer markets. Soon this
swelling customer base will no longer be a niche - it will be the
single largest market segment of American consumers. 50+
customers possess a huge amount of disposable income that they're
ready and willing to spend. In her presentation, Hines will guide
industry leaders to harnessing this powerful market segment.
Hines is a packaging diva. She has nearly 30 years of experience
in the industry including her work as the packaging expert to the
U.S. Small Business Administration and traveling to China to lead
a packaging delegation. Recognizing her expertise NBC TV featured
her on their consumer segment, Can you open it? Her advice and
articles appear in virtually every US packaging industry
publication, numerous business and international publications,
and website portals including "PackExpo.com",
"PackagingUniversity", "Packaging Business", "Packaging Network",
"Packaging Horizons Magazine," "Packaging World," "Packaging
Digest," "Shipping and Distribution Magazine," "Warehouse
Management," "Traffic World". As a featured keynote speaker at
trade shows and conferences, she educates thousands of people
around the world about intricacies of packaging.
The Packaging and Design Summit is co-located with the BrandSLAM
Summit, and attendees can participate in sessions from either
conference program. The summit is produced by Marcus Evans, a
leading business intelligence company. Marcus Evans, one of the
world's leading business information companies, is dedicated to
the provision of global business intelligence and information to
assist in strategic and effective decision-making. Established in
1983, the company's international network of offices creates
major sector-focused events for business learning and networking
opportunities across a variety of industries and professions.
http://www.womeninpackaging.org/
http://www.packaginganddesignsummit.com/
Packaging University, 4290 Bells Ferry Road, STE
106-17 Kennesaw, GA 30144 Phone: 1-678-594-6872
email:
JRHines@packaginguniversity.com
http://www.packaginguniversity.com/
http://www.packagingcoach.com/
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