Paddington Brands to Sponsor The 2012 Checkered Flag Run to Phoenix International Raceway's NASCAR Weekend

    CARMEL, IN, January 19, 2012 /24-7PressRelease/ -- Paddington Brands announced today it has agreed to sponsor The 2nd Annual Checkered Flag Run (Checkeredflagrun.com) to Phoenix International Raceway's NASCAR Weekend. Tequila 3 Amigos and Napa Smith Brewery will both help make year's event to be bigger and better than ever for motorcycle enthusiasts when it returns March 2-3, 2012 . The Checkered Flag Run offers two days of exciting activities that culminate with rides to Phoenix International Raceway (PIR) (Phoenixinternationalraceway.com) to watch the Bashas' Supermarkets 200 NASCAR Nationwide Series Race on March 3.

J. Smoke Wallin, Chairman & CEO of Paddington Brands, said, "We love the opportunity to get our 3 Amigos Tequila and Napa Smith Brewery involved in such a fantastic event. Helping promote the Checkered Flag Run ties in perfectly with our 3 Amigos Tequila sponsorship of PIR's NASCAR events."

"We are excited about our new and expanded program," said Alan M. Powell, co-founder of the Checkered Flag Run. "We are highlighting the diversity among motorcycle enthusiasts while supporting organizations that work to benefit the local multicultural community in the Greater Phoenix and Chandler areas. It's not a white thing, Hispanic thing or a black thing - it's a chrome thing."

A major highlight of the event weekend will be the Checkered Flag Run Bike Show hosted at PIR on March 3. Motorcycle enthusiasts are encouraged to enter the competition to have their bike judged by legendary builders Paul Yaffe of Bagger Nation (BaggerNation.com), Brian Klock of Klock Werks Kustom Cycles (KustomBaggers.com), Dave Perewitz of Perewitz Cycle Fabrication (Perowitz.com) and John Shope from Sinister Industries (SinisterIndustries.com). Participants will have a chance to win cash prizes and the opportunity to participate in the exclusive Gatorade Victory Lane celebration that includes the awarding of the Bashas' 200 champion's trophy to the race winner.

Event Tickets
Tickets to the 2012 Checkered Flag Run can be purchased for $25 until March 1 or while supplies last. After March 1, tickets are available at the gate at PIR. One ticket allows access to all events including the NASCAR Nationwide Series Race on March 3. Book your tickets now! Call (866)498-RACE (7223) or visit Phoenix International Raceway

Join us for the 3 Amigos Tequila Leather & Lace Ball @ Ovations LIVE! Showroom @ Wild Horse Pass Hotel & Casino with Special Guest DJ TWINN & DJ BLVD Rodd Sat., March 3, 9 p.m.-2 a.m. 5040 Wild Horse Pass Blvd Chandler, AZ 85246

For a full Schedule of Events check out Checkeredflagrun.com.

About Checkered Flag Run
The Checkered Flag run was created by Phoenix International Raceway in conjunction with Valley-based strategy firm AP & Associates, LLC. For more information, visit AP & Associates (apandassociatesllc.com), Checkered Flag Run (Checkeredflagrun.com), Face Book - Checkered Flag Run, Twitter - Checkered Flag Run

Media Contact: Candace McGinty [email protected] (310) 497-6189

About Tequila 3 Amigos
3 Amigos is the "Official Tequila of Racing". Tequila 3 Amigos is produced in Tepatitlan, Jalisco, Mexico. Tepatitlan is located in the region of Los Altos de Jalisco (highlands of the state of Jalisco). Tequila 3 Amigos holds a high standard of making a quality tequila - "Quality is our Signature", taking pride in exercising the best agricultural practices by growing and maintaining their blue agave organically, and harvesting their own agave at its prime ripeness, producing a tequila of the finest quality embodied with flavor and aromas pleasurable to any palate. http://3amigostequila.com/html/casa.html and on Twitter @tequila3amigos

About Napa Smith Brewery
Napa Smith Brewery is located at the southern gateway to Napa Valley, just south of the town of Napa. Napa Valley is internationally known as a destination for those individuals who seek the best that life has to offer. Napa Smith is proud to contribute to the Napa tradition of hard work, craftsmanship, and artistry with the introduction of its unique family of beers. It creates its beers using proprietary recipes developed by Master Brewer Don Barkley - the most experienced brewer in the craft brewing industry. Come visit us at our newly opened Brewpub in Napa or on the web at www.napasmithbrewery.com

About Paddington Brands
Paddington Brands (www.Paddingtonbrands.com) manages a portfolio of owned and agency premier import and craft beers, artisanal spirits and fine wines. Paddington owns the Napa Smith Brewery & Winery and 3 Amigos Tequila. It imports a portfolio of beers, wines and spirits including Agoston Wines (Spain), Chase Distillery (UK), Calatrasi (Italy), Gemtree Vineyards (AU), Marisco Wines (NZ). Paddington is headquartered in the Indianapolis, Ind., metro area with offices in the United Kingdom and Napa, Calif., and a sales team covering the U.S. market and select international markets.

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