Parathon INC: Guide for Providing Excellent Customer Service

    MARYLAND, VA, March 21, 2015 /24-7PressRelease/ -- With many consumers turning to the web to do their shopping fewer customers are remaining loyal to a brand. The Internet enables people to be as leisurely or proactive about researching a purchase as they want before actually making the decision. This means they can visit several websites until they find the one with the best price etc. Therefore, this means that good customer service matters more than ever, as the only thing that can persuade a consumer more than the cheapest price, is the best service. If a consumer has had a good experience with a brand they are three times more likely to return but 1 in 3 consumers say that if they have just one bad experience with a brand they will never return.

About Parathon INC: http://www.parathoninc.com/

Parathon INC has revealed their top tips for encouraging brand loyalty and providing a good customer service to every consumer:

Keep quality high

Depending on the price of the product there is an expectation of a certain level of quality from the marketplace. Businesses must stay consistent in the quality of goods or services. Otherwise people will go back to what they know they can count on, so don't let them down.

Engage with customers

Businesses must keep in touch with the target market on a frequent and consistent basis. Let them know what is going on in the brand and what they can expect to happen next, this will build excitement and help consumers to feel involved in the company.

Solicit feedback from consumers

Stay in touch with consumers and ask for their opinion. Ask them how they found their experience with the brand, were they satisfied with the customer service and did the product or service met their expectations? This shows them that the brand cares about their experience and that their concerns are being acted upon.

Give them a reason to come back

Provide incentives to consumers to return to the company, instead of the competition. Create programs that reward loyalty to the brand. Consider giving insider access, special status and other non-monetary driven incentives. Everyone wants something that cannot simply be purchased, so provide some privileges and create some catch.

Stay relevant

Keep a close eye on what the competition is doing and what the current trends are in the industry. The marketing message and communications strategy must be relevant to the current market or it will call on deaf ears.

Provide Value

Give back to loyal customers by offering them some sort of discount. This could be complimentary shipping, additional gifts with a purchase or a bonus service, always find a way to create added value.

Show appreciation

Often companies forget to say a simple thank you to their customers. Wish clients a Happy Birthday, Happy Holidays and a great New Year. It may sound unnecessary but customers in every industry want to feel that they are cared about, outside of business transactions.

Parathon INC is an outsourced sales and marketing firm located in Baltimore. The firm specializes in a unique form of direct marketing that allows them to connect with consumers on a face-to-face basis, on behalf of their clients' brands. By connecting with consumers on a one-to-one basis the firm are able to create personal and long-lasting relationships between brand and consumer, ensuring that consumers return to the brand again and again. This personalized technique often leads to increased customer acquisition, brand awareness and brand loyalty.

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