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SAN FRANCISCO, CA, July 29, 2011 /24-7PressRelease/ -- New Branding in Effort to Expand Business into National and Global Markets
Recently Payson Outfitters announced their new name and brand image, Santana Outdoors. The new name is in response to the growth the company has shown in recent years in both national and global markets.
Santana Outdoors headquarters is located in Payson Arizona, hence the previous name of Payton Outfitters. They supply Payson and the surrounding areas with top quality outdoor hunting and camping gear and did so quite successfully. When they launched their website with online shopping capability they saw their new potential market grow from Gila County to the entire nation and possibly even farther.
"We were all very excited about the launch of our website. We all new that the potential for our growth was unlimited because we could reach new markets of outdoorsmen and women all over the country," said Eric Santana of Santana Outdoors. "We also understood that in order to reach these new markets a rebranding strategy could really help. We love Payson, and our roots will always be here, but with a new name it gives us more flexibility to enter those new markets."
Santana Outdoors is really the one-stop shop for all your hunting, camping, and outdoor needs. Online you can get anything from the popular brands like Sitka Gear and Badlands back pack which is top of the line equipment for the serious sportsman, to a Moultrie game camera, which captures all your outdoor adventures in HD so you can watch them later.
"Everyone who works here at Santana Outdoors is really passionate about the sport. And that passion really shines through as a reflection of our inventory. Now that we can use the online medium sportsmen all over the country can engage in our diverse product line," said Mr. Santana.
Obviously it's always a good idea to try some thing on first before you buy them online. "Things like our Kenetrek boots are excellent products but can run in some funny sizes, so knowing what size works for you first can really save some trouble in the long run. That way you still get a great product at our competitive prices."
About Santana Outdoors
Santana Outdoors is one of the industry leaders in providing outdoorsmen and women with some of the best gear in the sport. With a vast array of top quality inventory, finding the best gear for your sporting needs and your wallet is easy using Santana Outdoors new online shopping cart.
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