LANCASTER, PA, September 25, 2009
/24-7PressRelease/ -- Pennfield Equine Feed Technologies, a family-owned company producing the official horse feed of the United States Equestrian Federation (USEF) since 2008, announced its recent partnership with Dover Saddlery, the leading multichannel retailer of equestrian products in the United States. Through this partnership Pennfield will offer its premier line of horse feeds for sale directly from Dover's new Feed & Stable outlet located adjacent to the famous retail store located at 16A Atkinson Depot Road (Route 121), in tax-free Plaistow, New Hampshire.
From now through October 16 customers at the Plaistow store can benefit from an unprecedented special buy-one get-one free promotion on select feeds to better acquaint themselves with Pennfield products. A Pennfield nutritional consultant and regional representative will be on-site at the store every Saturday through October 31 from 10 a.m. to 12 p.m. to meet with people and design specialized individual feeding programs for their horses from one of many formulas. Dover's trained staff at the new Feed & Stable shop, working with Pennfield, is also available to answer questions and assist customers.
"Our own horses have been on Pennfield feed for a long time. My wife Shannon is doing extremely well at three-day events and believes that the Pennfield feed is a contributing factor towards her success. We are delighted to be able to offer our customers in New Hampshire this premium feed," President and CEO of Dover Saddlery Stephen L. Day, said.
Pennfield's unique nutritional formulas were designed by world-renowned researcher and equine nutritionist Dr. Joe Pagan of Kentucky Equine Research (KER). Pagan has a long history of providing equine nutrition support to elite athletes. As the Official Equine Nutritionist of the USEF, Dr. Pagan's company has worked closely with the USEF's international teams to ensure their horses' nutritional needs were met when preparing for and traveling to such prestigious competitions as the 2002 Jerez World Equestrian Games (WEG), the 2004 Athens Olympics, the 2006 Aachen WEG, and the 2008 Beijing Olympics.
"Here at Pennfield we have put the care and well-being of the horse first since 1919. Our commitment has always been to quality and consistency and providing the most technologically-advanced formulas using state-of-the-art manufacturing processes. It has been an incredible honor for our company to be named the official horse feed of the USEF, as well as and the top choice of numerous Olympic competitors. We are thrilled to partner with Dover Saddlery," Jeff Katelan, national sales and marketing manager of Pennfield Country Life Products said. "Whether people are riding Olympic prospects, or trail riding in the hills of New Hampshire we are confident we can help every class of horse gain a nutritional advantage through our expertise."
Dover Feed & Stable will offer a variety of Pennfield feeds, such as Senior Energized, Fibergized Omega, EnduroEvent and Cool-n-Lite at the new store along with stable supplies. Hours are Monday through Wednesday from 9 a.m. to 6 p.m.; Thursday through Saturday from 9 a.m. to 8 p.m.; and Sunday 11 a.m. to 6 p.m. Customers can contact the store directly with questions or requests at (603) 378-0438, or by email at feedstore@doversaddlery.com.
For more information on Pennfield products please visit http://www.pennfield.com. People may also find an interactive "Build a Ration for Your Horse" program on their website. In New England people may also contact Bruce Carlton, Pennfield Equine Feed Technologies Territory Manager for New England and New York at (603) 924-5736 (cell), or (603) 532-4392 (office), or by email at bcarlton@pennfield.com.
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About Pennfield Corporation: Pennfield is a widely-respected, family-owned feed company headquartered in Lancaster, Pennsylvania that is honored to have legendary riders like the O'Connors, Phillip Dutton and Bruce Davidson as loyal customers for decades. Pennfield has been serving the Mid-Atlantic since 1919, and was named in 2008 as the "Official Feed of the U.S. Equestrian Federation". They are known for using only the finest, most consistent feed ingredients and precise manufacturing techniques that ensure top quality "fixed formula" feeds. In 1996, Pennfield joined forces with Kentucky Equine Research and consequently merged tradition and technology. Pennfield's quality manufacturing and personal service combined with KER's state-of-the-art nutritional expertise gives Pennfield customers advanced equine nutrition and uncontested technical support. For more information, please visit pennfield.com or call 800-995-0333.
About Dover Saddlery, Inc.: Dover Saddlery, Inc. (Nasdaq: DOVR) is the leading multichannel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The Source , Dover Saddlery and Smith Brothers are registered marks of Dover Saddlery. For more information, please call 1-978-952-8062, or visit http://www.DoverSaddlery.com.
About Kentucky Equine Research: Kentucky Equine Research (KER) is a world-renowned equine nutrition and consultation company. KER works with feed manufacturers around the world to develop horse feeds and supplements that are suited for the particular region in which they are to be fed. Research efforts are the cornerstone of KER, and conclusions drawn from studies are used in the formulation of scientifically advanced feeds. In addition to its research endeavors, KER has a rich tradition of providing premium feeds to the greatest equine athletes in the world. In 2000, the company was tapped to be the official nutritionist of the United States Equestrian Federation, and that affiliation continues today. KER is headquartered in Versailles, Kentucky and can be contacted at 859-873-1988, by email at info@ker.com, or by visiting http://www.ker.com.
For more information please contact:
Mary Raitt Jordan, Drake's Island Media
207-985-3999, or mj@maine.rr.com
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