CHESTER, ENGLAND, June 04, 2012
/24-7PressRelease/ --
PerDM define successful branding as clearly understanding what makes one business different and more attractive from other businesses in a similar industry. A mix of marketing, company culture and design all contribute to how a brand is interpreted. 'Successful branding is about promoting your strengths, such as superior customer service, best value for money or business innovation. A brand is the emotional connection consumers make with the business so it plays an important role in the success of the company' says Ian Attwood, Director at PerDM.
Robert Brunner, a product development entrepreneur based in San Francisco states brands need to create and emotional relationship with people. 'We are all emotional beings and we have emotional relationships with brands we trust' says Brunner.
PerDM agree standing out from competitors is important in a saturated market. Competing in a crowded industry where marketing and branding messages can be difficult to communicate means a consistency in the brands message is important. 'The more focused a brands communication is the easier it will be to break through the clutter and become prominent to the demographic being targeted. We implement a strong and focused strategy for our branding efforts at PerDM. It is important we are viewed as a leader in the field marketing industry and are renowned for our superior customer service. Personal interaction is invaluable in building brand identity and image. We at PerDM are constantly reiterating the requirement to represent our Clients as they wish to be perceived whilst ensuring an emotional connection is made which is much stronger than that made via some traditional channel methods' adds Ian Attwood of PerDM.
In addition to differentiation from competitors and a consistent marketing communication, a key principle that
PerDM have outlined for branding is strategy. A brand can significantly increase the value of a product so forming a plan or strategy for a business is valuable. A clear strategy will ensure business management make educated decisions in marketing, product development and even customer service policies.
Building and more importantly sustaining a successful brand takes time and requires careful planning.
PerDM benefit from the success of the branding efforts implemented for their business and follow many of these core principles as they further communicate on behalf of their clients brands.
PerDM was established in August 2005 in response to the UK markets need for a field sales organisation capable of delivering high quality results with consistency and reliability.
The company was formed by a group of former UK financial services executives and senior executives from the leading North American field sales agency and since 2005 we have continually recruited leading figures from the B2C and B2B business arena.
PerDM have expanded rapidly with offices across the Republic of Ireland, South Africa, Brazil and North America - a true Global field sales company.
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