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CHESTER, ENGLAND, May 06, 2012 /24-7PressRelease/ -- With 40% of high street shops predicted to close by 2017, the trend seems to suggest that consumers are losing interest in personal interaction when shopping. PerDM argues this point and suggests that the internet is not the only alternative to the high street. Increasingly people are wanting human interaction but in the comfort of their own homes.
The Telegraph reported almost 50% of retail sales are made on the high street and although online sales are rising rapidly, they currently only make up 10% of all retail trade. PerDM reveal the remaining sales are generated through a range of sources, out-of-town shopping centres, superstores and increasingly different forms of direct sales. A huge focus has been placed by the media on the 'death of the high street' and the rise of online shopping. Field Marketing specialists PerDM believe there is still a huge sector unaccounted for and a promising market for face-to-face direct sales.
'Interacting with people can play a large part in both the sale and purchase decision making process. The biggest frustration for many with online shopping is technical issues and lack of ability to communicate with a 'real' person. Online sales will certainly continue to grow but Face to face interaction is still a way many wish to buy and direct sales offers that opportunity' says Ian Attwood, Director at PerDM.
PerDM believe consumers see online shopping as more convenient than shopping on the high street due to the average person struggling to find a balance between the work and their person lives, however there are still flaws with shopping online. MarketingSherpa conducted a survey which revealed 59.8 percent of online sale are abandoned due to security fears, inability to locate the checkout on an online site and high shipping charges added at the last minute. Direct sales alternatives suggested by PerDM, such as Business-to-Business or Business-to-Consumer can combine the benefits of high street shopping with online shopping.
'Direct sales can offer the ability to have a product shown to you at your place of work or in your home environment. The customer can interact with the sales agent, see the product in person, ask questions, and receive recommendations just like in a retail store with the added benefit of not having to travel to the high street and deal with chaotic shops or commuters' adds Ian Attwood of PerDM.
PerDM was established in August 2005 in response to the UK markets need for a field sales organisation capable of delivering high quality results with consistency and reliability.
The company was formed by a group of former UK financial services executives and senior executives from the leading North American field sales agency and since 2005 we have continually recruited leading figures from the B2C and B2B business arena.
PerDM have expanded rapidly with offices across the Republic of Ireland, South Africa, Brazil and North America - a true Global field sales company.
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