CHESTER, ENGLAND, January 02, 2013 /24-7PressRelease/
-- The use of one marketing channel to support of promote another channel (multichannel marketing) is on the rise. Field Marketing firm PerDM
are outsourced by UK brands looking to take advantage of the high return on investment (ROI) of face to face acquisitions. The firm state their direct method of marketing is a way to target consumers who would never respond to traditional marketing channels.
Multichannel marketing is the process of using many different marketing channels to reach a customer. A marketing channel might include retail store, a web site, a mail order catalogue, or direct personal communications. The objective of many businesses is to extend their marketing reach and make it easy for a consumer to buy from them in whichever manner is most appropriate to that consumers preferences.
To be effective all forms of marketing need to be supported by good supply chain management, so that the details and prices of goods on offer are consistent across the different channels. PerDM
outline understanding the brands values are equally important as brand image in a multiple marketing channel environment where it is essential that the brand must be protected.
Detailed analysis of the return on investment (ROI) from each different channel, measured in terms of customer response and conversion of sales must be reported. 'We specialise in face to face acquisition and field marketing. Many of our clients use our outsourced service as an extension of their traditional marketing campaigns, and have found the in-person interactions compliment their in house marketing and acquisition strategies rather than detract from them' says Ian Attwood, Direct at PerDM.
'Multichannel marketing is a trend that will become essential to many UK brands. It gives businesses the ability to target certain channels at different demographic segments of the market or at different socio-economic groups of consumers which allowsthe brand to reach its prospective customer in a channel of their liking' continues PerDM's Director Ian Attwood.
PerDM have experienced unprecedented growth over the last 18 months, the demand for their outsourced face to face marketing service has risen every quarter throughout 2012 and the firm forecast greater results for 2013. 'The rise of multichannel marketing has played a role in our success to date. Working closely with our clients to ensure the reputation of their brands is upheld while customer loyalty is enhanced has been a priority. We have proven that using face to face acquisition and allowing business strategy to be driven by consumers can be very successful' concludes Ian Attwood.PerDM Contact Marketing
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