CRAMLINGTON, UK, September 23, 2009
/24-7PressRelease/ -- Perspective International Ltd first published their trade magazine in November 2005 and in just four years has grown to become the most read independent trade magazine for shared ownership globally, reaching more than 20,400 subscribers each month and positioning themselves as media sponsor at 18 major industry conventions worldwide including official distribution to all delegates.
After a short trial online whilst building circulation ahead of official launch, their sister publication for consumers launched in print in January 2009, yet aptly named Owners Perspective Magazine has already secured marketing deals with leading industry companies and distribution deals with UK supermarkets, selected hotels and resorts and has been chosen by British Airways for worldwide distribution in all of their first class airport lounges, and Virgin Atlantic, Emirates Airlines, American Airlines and BMI in Europe.
"We have found that our consistently rapid expansion through recent and ongoing sales and marketing efforts has created the need for additional support in our team and so we have been looking to bring in experienced professionals as part of our expansion strategy - Matt McDaniel who has been writing for us regularly for the past year or two already has the previous experience we need to take our publications even further and are extremely pleased to welcome him onboard." Said Paul Mattimoe, CEO, Perspective International Ltd.
Matt began his career in publishing 20 years ago in Philadelphia. He moved to Miami in 1997 to work for Interval International, where he served as Vacation Industry Review editor-in-chief until 2005. While at Interval, Matt was integral to reinvigorating the look and readability of Vacation Industry Review, substantially enhancing its editorial content, and increasing its relevance to readers.
Matt left Interval to pursue other writing opportunities, most recently as an independent writer and PR consultant for companies within and outside the shared-ownership industry. Matt's clients have included the American Resort Development Association, Disney Press, and Toronto's National Post, as well as Interval and Perspective & Owners Perspective Magazines. Over the years, Matt has developed a rapport with timeshare, fractional, condo-hotel, exchange and finance professionals around the world.
"I am thrilled to join the Perspective International team," said Matt. "Perspective Magazine and Owners Perspective Magazine have become the top independent shared-ownership trade and consumer magazines, respectively. I look forward to contributing to their continued success and growth."
Matthew McDaniel can be reached at editor@perspectiveinternational.com and welcomes any feedback and suggestions for editorial content.
For more information on advertising opportunities for both the trade and consumer publications visit http://www.perspectiverates.com for access to our comprehensive media center.
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