HAVERFORD, PA, October 13, 2010
/24-7PressRelease/ -- Phasmatrope Studios has just wrapped a long form video program for Reebok and its Authentic Retro Sport Apparel, featuring NFL great Jerome Bettis -"The Bus" and the cast from the NBC hit series "Friday Night Lights".
The project conceived and directed by Phasmatrope Principal/Director Jeff Odiorne, is a 15 minutes show that will run in a new retailing environment, with the cast discussing the NFL then and now. Along with Bettis the cast included, Stacey Oristino, Amiee Teegarden, Scott Porter, Derek Phillips and Jeremy Sumpter; all of FNL.
"It was a terrific collaboration once again working with John McMahon and the team at Reebok. I truly appreciated the confidence they placed in me to create and execute this truly unique project," stated Odiorne. "
Phasmatrope Executive Producer Jonathan Isen, along with Line Producer Scott Knollenberg worked on an abbreviated production schedule that brought together the full production from award to shoot in 5 days.
"We had tremendous cooperation from the Reebok organization, as well as the team at Feinstein/McGuiness PR in LA" stated Isen. "We also were very fortunate to have the assistance of Sandy Sandoval who arranged Jerome's schedule to accommodate our shoot. Everyone involved moved mountains to make it happen. "
The program launches in Zoom System vending machines in selected cities in October 2010.
Phasmatrope Studios is an AICP full service commercial production company. For futher information please contact Jon Isen at 610 658 8780.
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