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Philip Morris Goes on Offensive in Developing Nations

Tighter regulations on cigarette marketing in the U.S. are prompting tobacco companies to spend billions on lobbying, lawsuits and marketing campaigns to protect their industry from regulation, especially in developing nations.
    November 15, 2010 /24-7PressRelease/ -- Tighter regulations on cigarette marketing in the U.S. are prompting tobacco companies to spend billions on lobbying, lawsuits and marketing campaigns to protect their industry from regulation, especially in developing nations.

In an attempt to expand to foreign markets, Philip Morris International has aggressively fought cigarette restrictions abroad. The company recently sued the government of Uruguay for "excessive" regulatory measures which hurt annual profits.

Uruguay's new cigarette laws demand that health warnings cover 80 percent of cigarette packages and limit companies to one package design. The World Health Organization claims the suit is an unfair bullying effort by Philip Morris to pressure Uruguay to loosen its tobacco regulations.

Philip Morris isn't forgetting about litigating in developed countries, either. The company has recently brought suit against the governments of Brazil, Ireland and Norway over cigarette regulations.

For more tobacco industry news, visit Tobacco Industry Today, a tobacco industry media monitoring service from EIN News.


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