PHILADELPHIA, PA, December 02, 2009
/24-7PressRelease/ -- All Things Considered's interest was piqued after reading Wallace's The Daily Beast article "How Wine Became Like Fast Food", whereas Wallace set out to set the record straight on how most wines are really produced (big industrial complexes rather than mom and pop farmers for the most part); and the marketing that big and small winemakers have embraced to keep folks out of the know.
Wallace points out that wine, for the most part, is an industry. And because the supply and demand is so large, 80-90% of wines sold to the United States is more about that industry than some bucolic setting of rows and rows of grape vines most producers would have people believe. Norris also inquires about some producers who produce their wines in this fashion. Wallace, of course, obliges by pointing some out.
After Norris remarks that she hears "the sound of people expressing disappointment", Wallace quips: "I know. I'm so sorry. I feel like the Grinch."
"The reason I can talk and teach about these subjects is because the good folk of Philadelphia support The Wine School," says Wallace, "this puts me in the enviable position to be an unbiased voice in the wine industry, for which I am incredibly grateful."
Keith Wallace is best known about town for founding The Wine School of Philadelphia. He became a regular contributor to The Daily Beast in August of this year.
To speak with Keith Wallace, please call 800-817-7351, ext. 55, or email keith@vinology.com.
The segment "Wine: To the Glass from the Factory" aired on Wednesday, November 25. It can be heard at http://www.wineclass.net/Keith/wine-npr/.
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