/24-7PressRelease/ - TEANECK, NJ, February 23, 2006 - The PingRewards Web site is supported by a sophisticated back-office system which enables the company to provide top of-the-line security for users' personal information; while at the same time delivering targeted, value-rich mobile content in the form of coupons, vouchers and discounts directly to these users' cellular phones.
The PingRewards coupons and vouchers are then redeemed and cashed-in at participating store locations.
Retail vendors sign on as advertising partners via a "pay per coupon" mechanism that allows them access to a brand new, performance-based, and revenue generating channel of communication with customers who they would otherwise not be able to reach.
These customers sign up for free through a double opt-in registration process, ensuring full acceptance and eagerness to receive these marketing messages, making the PingRewards mobile lists 100% targeted, as well as premium and exclusive to each of the participating retailers.
PingRewards is the brain child of former online advertising executive, Shira Simmonds. "Our goal is to provide retail vendors with an innovative way to communicate their marketing messages to consumers, essentially delivering these messages directly into the hands of an audience that is not only targeted, but also eager and receptive to receiving these communications from those specific vendors."
She continued by explaining that "our system is very advanced, and allows retailers to manage and execute mobile campaigns on a monthly, weekly, daily or even hourly basis. Basically, anytime they need a boost in sales and in-store traffic, they turn to PingRewards ."
Mrs. Simmonds' partner and Ping Mobile co-founder Nicole Mayraz agreed, stating that the "retail store owners are very excited about working with us, since they really see the potential for all the ongoing consumer marketing opportunities they now have at their disposal by partnering with Ping Mobile, and through their ongoing participation with the PingRewards Service."
Mrs. Simmonds added, "it was also the knowledge that they'd be saving significant amounts of previously wasted dollars by not having to print up and send out paper coupons - which people often forget to bring with them when they're out shopping - as well as the exclusive opportunity we provide our retail clients for instant customer acquisition via our mobile registration option."
The mobile registration option gives retail store owners the "on-the-spot" capability to acquire new customers to the mobile coupon service. Ping Mobile provides store owners who choose this option with a PingRewards in-store advertising poster, which contains the stores' personalized keyword and the short code number PING2 (74642).
The customer simply types in that keyword and sends it as a text message to Ping Mobile. They are instantly registered to the PingRewards service with that retail vendor automatically listed in their "Favorites", and they receive their first redeemable coupon for that store location within 60 seconds.
Both the online and mobile phone-based registration for the PingRewards service is free to all users, although the mobile-based registration may involve fees for sending the outgoing text message, dependant upon the users' individual carrier service.
The company's strict privacy and information security policies enable users to control every aspect of the service, and includes options for choosing which retail stores they want to get messages from, as well as the ability to designate the frequency of the mobile coupons, discounts and promotions that they receive.
For more information about Ping Mobile and the PingRewards service, please visit http://www.pingrewards.com.
Ping Mobile LLC is the leading provider of mobile coupons and promotions, enabling retailers and vendors to communicate directly with their customers via their mobile phones.
Ping Mobile currently provides the PingRewards Service free to all users, who receive marketing and promotional messages based on shopping preferences that they've defined during registration. The double opt-in procedure ensures that Ping Mobile's clients receive exclusive, premium and 100% targeted mobile number lists to use for their ongoing marketing, advertising and promotional activities.
Ping Mobile LLC is headquartered in Teaneck, NJ, with satellite offices in Austin, TX and Tel Aviv, Israel.
For more information, please visit http://www.ping-mobile.com.
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