LONDON, ENGLAND, June 11, 2010
/24-7PressRelease/ -- Rubin joins from Mindshare where she was an account director. She has extensive experience in sponsorship and content consultancy, and has worked on a range of global clients including HSBC, BP, Unilever and Nike. A former WPP fellow, Rubin also has a wealth of knowledge across the breadth of marketing and communications. She also has specific experience in Olympic marketing and was part of the successful London 2012 Bid team.
At MEC Access, Rubin will provide strategic consultancy across all of the agency's clients and her role will be identifying and developing integrated partnerships in all areas of entertainment, sport and cause.
Rubin will report into Tove Okunniwa, managing partner, MEC Access.
Pippa Rubin, strategy director, MEC Access, said: "MEC Access is renowned for creating and producing excellent innovative and integrated work, celebrated by a multitude of industry awards last year. It is great to be joining such a fantastic team. Everyone here is committed to delivering genuine business results for our clients. I'm excited to really get under the skin of our clients and offer strategic consultancy that brings the right brands and the right properties together."
Tove Okunniwa, managing partner, MEC Access, adds: "Pippa is a perfect fit for MEC Access: her strategic thinking is second to none and she will be a huge asset. Her arrival gives another boost to the forward momentum of the agency - she will bring another dimension to our client's partnerships."
MEC has combined the resources of all of our sport, entertainment and cause marketing businesses and staff worldwide to form MEC Access. This unified offer is the first to be fully integrated into a media communications agency.
With more than 350 specialized staff in over 30 locations around the world, we offer clients a one-stop shop for the creation and delivery of strategic partnerships and sponsorships across nine different platforms: arts, brand-to-brand, broadcast, cause, celebrity, film, gaming, music and sport.
MEC Access offers impartial 'rights free' advice, supported by insight and ROI solutions, and is ideally placed to advise brands on the role of strategic partnerships within the wider communications, to identify the most relevant solutions, and to implement integrated campaigns that meet clients' business objectives.
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