SALT LAKE CITY, UT, September 04, 2009
/24-7PressRelease/ -- The number of U.S. citizens age 65 and older is growing rapidly, and Planet Fitness, once called "A gym for the rest of us" by the Wall Street Journal, understands the need for senior citizens to keep physically active.
Planet Fitness' mission is to be a new type of fitness club—one that is accessible to everyone, a club that isn't intimidating, and a club that is affordable with no long-term contracts.The U.S. Census reported that on July 1, 2004, 12 percent of the total U.S. population was 65 or older. The Census projects a 147 percent increase in the 65-and-over population between 2000 and 2050.
As the population increases in age, so does their need to keep an active lifestyle...
• Studies have shown exercising in later years can actually decrease acute and chronic illness through improved body composition, a healthy metabolism and cardio respiratory fitness.
• A good exercise routine can help prevent geriatric problems that are often difficult to treat including depression, cognitive impairment, insomnia, anorexia and constipation.
Planet Fitness Offers ...
• Unlimited group fitness training sessions offering a different class each hour with four options to choose from: Upper Body Class, Lower Body Class, Cardio Body Class and Ab Core Body Class.
• Trainers are on staff to help people design their own fitness program so they can chart their progress and incorporate the types of physical activity recommended for that individual.
"Our facilities are designed to be a place where we can promote health in a respectful atmosphere," said Keith Larsen who oversees the franchises in Utah and Idaho. "Because our gyms are judgment free zones, we see a large variety of people working out and having fun, including senior citizens."
Planet Fitness is a franchise that began several years ago in New Hampshire, and today has over 300 locations across the country with three locations in Utah and one in Idaho. . Larsen says his goal is to open 16 more Planet Fitness locations in Utah and Idaho within the next eight years.
If you'd like more information about the unlimited group fitness training sessions for all ages and Planet Fitness, please contact me at (801)272-8686 or via e-mail at therese@xomktg.com.
About XO Marketing
XO Marketing is an advertising and public relations company who represents 40+ clients. For further information please see our website, xomktg.com, or contact us at (801) 272-8686.
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