GLASGOW, July 17, 2009
/24-7PressRelease/ -- The humble spud has been voted the veg the UK would most like to be the national emblem of England, beating Wimbledon favourite Strawberries and Brussels sprouts to the title. This data comes from a new survey commissioned by AXA PPP healthcare's
Nutrition and Fitness website:
www.axappphealthcare.co.uk/healthyliving.
Published as the EU lifted its ban on the sale of 'misshapen' produce such as straight bananas on July 1st, the independent research of over 3,000 people explores consumer preferences for fruit and vegetables, their purchasing criteria and knowledge of provenance. The survey also reveals that whilst size doesn't matter the nation is still vain about its veg.
Poor knowledge of fruit and veg roots
The survey revealed real lack of knowledge when it came to picking the
fruit and vegetables from our shores.
• A quarter of people believed the tuber it to be a native to the UK
• 2% said Asparagus as was indigenous to the British Isles
• Nearly three quarters of under eighteens were unable to identify an image of UK grown gooseberries
• Peanuts and pineapples proved the most puzzling with 74% and 88% admitting they didn't know how they grew, citing 'in water' and 'on trees' instead of underground (peanuts) and on bushes (pineapples)
• 72% of people were also unaware that imported apples can be a year old from tree to supermarket trolley despite UK grown harvest producing enough to make us self sufficient
Getting your 5-a-day
Top nutritionist and AXA PPP healthcare's Nutrition and Fitness expert Sarah Schenker comments:
"One of the most important things people can do for their health is to achieve their 5-a-day. So while its good news that people opt for fresh fruit and vegetables they should be aware that there is no nutritional difference when it comes to shape and size, in reality straight bananas and curly cucumbers and the like are just as nutritious. The return of odd shaped fruit and veg to our shelves could mean a reduction in prices which is great news for households trying to stick to a healthy diet while watching what they spend".
AXA PPP healthcare's Nutrition and Fitness website (
http://nutritionandfitness.axappphealthcare.co.uk/index.php?axacmp=pr ... /foodroots) is the definitive one-stop resource for information and advice on topical healthy living issues featuring articles, exercises, recipes and videos compiled by leading UK specialists.
EU regulations on the sale of misshapen fruit and vegetables.
The survey was conducted by Onepoll on behalf of AXA PPP healthcare in May 2009 and is made up of the answers and opinions of over 3,000 respondents.
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