OILCHG logo
Precision Tune logo
CLEVELAND, OH, June 08, 2009
/24-7PressRelease/ -- OILCHG enables Precision Tune Auto Care service centers in California, Georgia, Michigan, Minnesota, Oklahoma and Texas to offer consumers mobile (SMS) coupons via their store-level web sites, OILCHG.com and via text-able keywords to OILCHG (645244). In addition, stores are building an opt-in database of subscribers via the OILCHG 'V.I.P.' loyalty program. Subscribers will receive ongoing service coupons redeemable by showing their cell phone at the time of purchase.
The OILCHG Web portal allows participating centers to create, store and track their coupon offers. Coupons may be altered in real time making new offers immediately available to the public. Unlike static printed coupons with fixed expiration dates, OILCHG coupons may be altered everyday to drive more business during slow days of the week, to combat weather-related dips in business or to feature "today only" specials.
"Traditionally, the automotive service industry has relied heavily on direct mail to sustain their drive-lane traffic," says Jeff Scott, CEO of Digital Rocket, the company behind OILCHG. "There's a perfect storm brewing right now in the automotive service industry. Economic, environmental and demographic changes are prompting marketers to shift dollars away from traditional media and toward mobile marketing strategies."
According to research compiled by Digital Rocket, there is a race among astute automotive companies to appeal to a younger audience. As Baby Boomers retire, many will shed their second car and they will drive about half as much as they did when they commuted to work. These changing needs will lessen the frequency for regular maintenance visits. Service facilities recognize the need to attract a younger audience to sustain their repair order volume.
"Print advertising and direct mail are costly and inefficient ways to reach someone in their twenties or thirties because young adults are harder to pin down with a permanent address. Additionally, we've found that mobile phones are simply the preferred choice of communication for younger, busy people," says Scott.
About Digital Rocket and OILCHG
Digital Rocket is a leading marketing and technology company that builds targeted advertising products for dealerships, quick lubes and independent repair facilities. OILCHG is a turn-key offering made up of easy-to-use tools that enable automotive service businesses to attract and retain new business using the mobile marketplace. For further information, please visit
www.OILCHG.com or contact Bob Jump, President at (614) 264-5832 or
bob@digitalrocketinc.com---
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