/24-7PressRelease/ - Leeds, UK, September 17, 2008 - More than fifty rounds of spectacular golf every year. A golfers dream, now within reach. Launched just one year ago, Preferred Golf Club created by Preferred Hotel Group in conjunction with American Express for its Cardmembers, celebrates its first anniversary with significant enhancements to the program, starting with the price. For an annual membership fee of 175, the Preferred Golf Club affords members the opportunity to Golf Every Stay via a complimentary round of golf for every consecutive two-night stay at each of its participating resorts; a celebrated list that spans both sides of the Atlantic and includes Irelands The K Club, The Lodge at Sea Island Golf Club, The Broadmoor, Mauna Lani Bay Hotel & Bungalows, The Coeur d'Alene Resort, Ginn Reunion Resort, Sandy Lane, The Grand Del Mar, and many more.
A Preferred Golf Club membership is a must-have for every avid golf traveller, said Casey Ueberroth, Managing Director, Preferred Golf. "We believe this program offers the best combination of value, access, and benefits to members who are as passionate about golf as they are about incredible travel experiences. With 18 courses in the top 75 golf resorts in North America and many more internationally ranked in the Top 100, we are confident that you will find no more desirable places to relax or play."
Program benefits and enhancements include:
Affordable annual membership fee of 175 with the option to 'Fill Your Foursome' with up to three companion membership for 60 each. Companion feature may be presented as an invitation or a gift from the initiating member;
Complimentary round of golf with every consecutive two-night stay at participating Preferred Golf Club resorts; benefit may be used as often as desired, subject to resort and tee time availability;
The lowest publicly available room rates at participating luxury golf resorts;
Resort room upgrades based on availability;
Exclusive use of the Preferred Golf Club Desk which assists in booking complimentary golf rounds and resort stays;
Priority early resort check-in and late check-out;
Quarterly newsletters for members;
Exclusive offers from hotels and golf partners;
Automatic enrollment in the I Prefer Guest Benefit Program, which offers the following perks at all hotels and resorts within four of Preferred's brands, including Preferred Hotels& Resorts, Preferred Boutique; Summit Hotels & Resorts and Sterling Hotels & Resorts, complimentary Internet access (at most locations; restrictions apply); customized local hotel benefits; and exclusive offers promoted through the I Prefer newsletter and dedicated members-only website.
American Express Cardmembers can enroll online at http://www.preferredgolf.com. Upon joining, they will receive a membership card and course directory listing the more than 50 participating resorts, an impressive list that will expand to include new resorts throughout the year.
"Golf is an important element of our Cardmember's lifestyle and we are proud to partner with Preferred Hotel Group to deliver this distinctive golf experience. The Preferred Golf Club program is a unique, exclusive Cardmember benefit, combining a world-wide and world class network of golf resorts, and access to special events and offers," said Gary Portuesi, vice president of lodging at American Express Merchant Services.
There is an added benefit in acting now. From October 1 - October 31, 2008, every purchased membership will be entered in the 'Fill Your Foursome' drawing from Preferred Golf Club. With the purchase of one regular membership, one lucky Cardmember will win 3 companion memberships. It's the right time to start enjoying the best in golf and travel.
For hotel reservations and tee times, club members call the Preferred Golf Club Desk at 1-888-893-6697. The desk is staffed by Golf Club agents who will assist with securing hotel reservations and tee times and who will work with the club member to ensure each stay is a memorable one.
ABOUT AMERICAN EXPRESS
Merchant Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe, which welcome American Express-branded Cards. American Express Company is a leading global payments, network and travel company founded in 1850.
About Preferred Hotel Group
Celebrating 40 years of excellence, Preferred Hotel Group is proud to be a global leader in the hospitality industry, delivering high-performance sales, marketing and technology solutions to more than 650 independent hotels and resorts in over 75 countries. Its family of brands represents a collection of the finest hotels in the world and includes: Preferred Hotels & Resorts (www.preferredhotels.com), Preferred Boutique; (www.preferredboutique.com), Summit Hotels & Resorts; (www.summithotels.com), Sterling Hotels; (www.sterlinghotels.com) and Historic Hotels of America; (www.historichotels.org). For more information please visit http://www.preferredhotelgroup.com.
In Fall 2007, the company entered the luxury real estate market with the launch of Preferred Residences; a membership and exchange program for luxury shared ownership resorts that provide an exceptional level of service and amenities. Properties are held to exacting standards derived from the same Preferred Global Standards of Excellence; on which the company has built its 40-year heritage in the hospitality industry. For more information please visit http://www.preferredresidences.com.
MEDIA CONTACT: Laura Mooney
N. AMERICA Middleton & Gendron, Inc.
Tel: +1 212 980 9232 „ Fax: +1 212 759 6521
lmooney@mg-pr.com
MEDIA CONTACT: Nicola Parker
EMEA Lucre Communications
Tel: +44 (0)20 8332 9690„ Fax: +44 (0)20 8948 7601
preferredhotels@lucrecommunications.com
For high resolution imagery of our properties, please visit the Preferred Hotel Group Image Library at http://www.preferredhotelgroup.com/press.htm.
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