NORTHFIELD, NJ, November 22, 2017 /24-7PressRelease/
-- Preferred Market Solutions, LLC, a global leader of loyalty programs for small, mid-size and large businesses, announced the latest release of its Preferred Patron Loyalty Software, version 14. This latest release builds-out additional functionality to both the desktop version, which is the core version of the Preferred Patron line of loyalty products, and to the auxiliary tablet-optimized version, which can perform standalone or can be linked to the desktop version to help enhance both the customer and merchant experience.
"This new release is just fantastic and continues to reinforce our ability to deliver a solid performing loyalty solution," says Brett Perlman, Managing Partner. One notable upgrade is to the Member Manager. The new Member Manager provides merchants with capabilities normally only available to fortune 500 type companies. With just a few clicks of the mouse, a merchant, on the fly, can now quickly sort, filter and market to a select segment of members. They can even realign those members on the basis of customer value, to help focus the marketing where it will have the highest impact on the business. "Bulk, vanilla type marketing can only take a business so far. Being able to focus their marketing message and deliver that information in a meaningful way, at the right time, will help give the merchant the ability to, so to speak, move the needle and make a true difference to their bottom line," says Brett.
The tablet-optimized version 14 of Preferred Patron has received a full makeover along with many newly added features. "This was a complete interface overhaul, with the focus once again on the end user experience," says Brett. "All areas of the tablet were evaluated in terms of usability for consumers as well as cashiers. Merchants can even customize the interface theme, to help extend the look and feel to better match their brand." On the functionality side, the tablet operates as either a self-service customer-facing station, allowing customers to drive the solution, or as a merchant-facing station, allowing merchants to control the transactions. Using the tablet, customers can receive loyalty credits based on visits or spend.
PREFERRED MARKET SOLUTIONS, LLC
Founded in 2004, Preferred Market Solutions is a leading provider of loyalty marketing software, products and services. The company offers cutting-edge customer retention and marketing tools to resellers and clients world-wide. Industries served include retail, restaurant, cafe, salon/spa, health/fitness, automotive, hospitality, resort, golf and country club, educational institution/university, gas station/car wash and entertainment. To find out more about Preferred Market Solutions products and services, please call 1-800-531-1108 or visit www.preferredpatron.com