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GLASGOW, ENGLAND, March 02, 2017 /24-7PressRelease/ -- Mr McLeod is an advocate for reading as he believes books to be one of the best sources of knowledge. Here, Mr McLeod has recommended five books to read for both personal and professional development.
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One Entrepreneur's Take on Leadership, Social Media, & Self-Awareness - By Gary Vaynerchuk
Gary Vaynerchuk is an American serial entrepreneur, CEO, investor, author, public speaker, and internet personality. After graduating from college, Gary Vaynerchuk took over his father's New Jersey liquor store. In five short year, the business went from being worth $3 million to $60 million, and Vaynerchuk was able to accomplish that tremendous feat, largely through the use of e-commerce and social media, including the first YouTube wine webcast, Wine Library TV. In the book, Vaynerchuk answers questions large and small, from whether a business in a non-English-speaking country should use English in social media to the evolution of Instagram.
2) Business for Punks
Break All the Rules--The BrewDog Way - By James Watt
Since its launch in 2007, the Scottish craft beer company has become one of the fastest-growing drinks brands in the world. In Business for Punks, BrewDog co-founder James Watt explains that BrewDog did it with punk attitude and rule-breaking, and outlines how people can follow their example to make it big in business. In an occasionally crude manner, Watt encourages the reader to rewrite the rules, ignore advice, and go all in to achieve what they believe in.
3) Never split the difference
Negotiating As If Your Life Depended On It - By Chris Voss with Tahl Raz
Managing Director at Lammas Incrementum, Rory McLeod believes that the most successful entrepreneurs are master negotiators. In Never Split the Difference, Voss provides the reader with lists and tips, breaking down effective negotiating into nine general principles. As a former FBI agent, Voss uses his year's of negotiating experience to explain to the reader the nine general principles; Be a mirror; don't feel their pain; beware of yes, master no; trigger the two words that immediately transform any negotiation; bend reality; create the illusion of control; guarantee execution; bargain hard; and find black swans.
Lammas Incrementum is an event-marketing firm based in Glasgow. The firm offers an opportunity to bring brands to life on a platform designed to excite, interest and engage a consumer base. With instant results, the firm guarantees new customer attainment and existing customer maximisation. As supporters of entrepreneurship and assisting people on their entrepreneurial journey, Mr McLeod believes reading can play an integral part in personal and professional development.
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