OMAHA, NE, April 18, 2013 /24-7PressRelease/
-- ProMarketing Leads (http://www.promarketingleads.net
), a full-service Direct Marketing lists provider, recently accredited by the Better Business Bureau
, announces Q1 2013 year-over-year growth of 35%. ProMarketing Leads president Brad Allen sees this as a continuing trend, as marketers realize they stand to gain better returns from direct marketing than social marketing. Targeted marketing goes back to antiquity and as companies sought to engage in fresh ways with new audiences, many diverted precious marketing budgets into ambitious social media campaigns. Marketing gurus encouraged this, lauding the (seemingly) infinite possibilities for engagement via social media, which, with its potential ubiquity held the promise of exponential marketing reach. But that reach exceeded its grasp, and companies have found that the promises of massive engagement (or "likes") did not necessarily translate into actual conversions.
ProMarketing President Brad Allen reports, "In first quarter 2013 we saw year-over-year growth of 35%. We are hearing from our clients that their direct marketing budgets have been increased for 2013 because the investments in social media over the last couple years have not produced results. Thus marketing budgets are shifting dollars from Social Media Marketing to Direct Marketing. We see this as a growing trend, which is why we authored a white paper titled Which Is the Best Marketing Strategy for Your Business
. The paper will help our clients understand the challenges of social media marketing and what marketing professionals have learned over the last few years from their investments in social media."
In the whitepaper, ProMarketing Leads discusses the misconceptions that many have about the efficacy of Social Marketing (SM), which can lead to disappointment as returns on investment fail to live up to expectations. The paper also illuminates seminal differences between SM and Direct Marketing (DM) and provides keen insights into discerning which method is optimal for your particular campaign.
ProMarketing Lead's Q1 2013 growth is strong evidence of a growing trend within marketing in general and, social media in particular, as marketers and others realize that social media is not necessarily the optimal vehicle for customer engagement. Allen elaborates, "I see this shift back toward direct marketing continuing. I would liken it to a counter-revolution in marketing. With the high level of targeting we can do with our specialty marketing lists using the multiple direct marketing mediums of: direct mail lists
, telemarketing lists
and email lists
, direct marketing, in my opinion, is the best customer acquisition tool. I think social media is exceptionally good at customer retention but not near as effective at acquisition."ProMarketing Leads, LLC
is a direct marketing business founded on a rock solid base of many successful years of experience building and managing lists used in direct marketing campaigns. Our primary principle of providing true quality leads with great customer service is never taken lightly - as a full service mailing list broker, and as a friend to our customers, our direct marketing experts are always happy to go the extra mile for you!