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PryMarke LLC First Book Now Available on Pre-Publication Order

"Cultural Variations and Business Performance: Contemporary Globalism" to be released in March 2012.
    LINDEN, MI, December 16, 2011 /24-7PressRelease/ -- The executives of PryMarke, LLC announced today the company's first book is now currently available on pre-publication order from IGI Global of Pennsylvania. "We are expecting solid interest in this publication that concerns the effects of contemporary globalism on business efforts today," said Bryan Christiansen, PryMarke's president since 2004.

The primary purpose of the book is that of a reference publication for business scholars that addresses the need for more culturally responsive decision-making within a global context in the executive boardrooms and managerial offices around the world. "In today's reality of hypercompetition, firms are increasingly less able to sustain a strategic advantage over a long period of time as in the past. Therefore, this book will be of huge interest to business executives as well as to scholars," said Christiansen.

The book offers the latest research in the field of Business Performance Management (BPM) in the present global economic environment. Some of the diverse topics covered in the book include:

- Theory of Cultural Dimensions
- Intercultural Competence
- Regionalization vs. Globalization
- Internationalization Stages Theory
- Managing Multicultural Talent
- Strategic Entrepreneurship
- Foreign Business Environments and Entry Mode Choice
- Cross-Border Interfirm Networks in the Wider Europe
- Internationalization of Business in Emerging Countries: Brazilian Case
- Resource-Based Internationalization from Small Developing Countries

Due to the very diverse and important nature of the publication's topic, the book has a total of 26 Contributors from 17 countries who represent a wide range of universities and organizations such as:

University of Cambridge (UK), McGill University (Canada), Waseda University (Japan), Warwick Business School (UK), EDHEC Business School (France), Morgan State University (USA), HEC Montreal (Canada), Technische Universitat Darmstadt (Germany), St. George's University (Grenada), TEC Monterrey (Mexico), Tongji University (China), Sophia University (Japan), University Eichstatt-Ingolstadt (Germany), University of Bologna (Italy), University of Gdansk (Poland), and the Corporate University of the Bank of Brazil (Brazil).

The book was conceived during the mixed qualitative grounded theory and quantitative method study of Christiansen's PhD field research in Costa Rica, Nicaragua, and Panama during the period 2004-06. The content includes the very extensive work of the Dutch anthropologist, Geert Hofstede, and others in the same field. It also incorporates the work of major business theorists and practitioners such as Drucker, Ohmae, and Porter for further authoritative foundation.

Interested parties can visit the following IGI Global website for further details and to order the book with a 5% pre-publication discount directly from the publisher:

http://www.igi-global.com/book/cultural-variations-business-performance/59736

PryMarke, LLC is a business analytics and new business development consultancy operating worldwide.


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Bryan Christiansen
PryMarke, LLC

Linden, Michigan
USA
Voice: 810-735-3113
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