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PryMarke, LLC Presents Productivity Outreach Program to Turkish University

Gumushane University reviewing Productivity Improvement and Collaboration Outreach (PICO) Program
    LINDEN, MI, June 15, 2012 /24-7PressRelease/ -- PryMarke, LLC of Michigan has presented the Rector of Gumushane University in the northeastern Black Sea region of Turkey with a university-industry collaboration program primarily for middle-sized Turkish firms. Professor Dr. Ihsan Gunaydin earlier this year asked Bryan Christiansen, PryMarke's president since 2004, to create a program that would provide a closer link between Turkish institutions of higher learning with the country's leading source of employment. The result is the "Productivity Improvement and Collaboration Outreach" (PICO) program.

"Since over 65% of all employment in Turkey takes place in Small-Medium Enterprises (SMEs), the proposed program is a good fit at this point in time," said Christiansen. "Turkish SMEs are easily affected by changes in global competitive and technological environments, as we witnessed in 2008-09 with our 'Bursa Project'. This was an effort in which PryMarke sought to assist the ailing national textile industry by helping those firms enter sustainable, higher profit-margin industries such as alternative energy," continued Christiansen, who is also a Senior Lecturer in Business Administration at Gumushane University's Faculty of Economics and Administrative Sciences.

Turkish SMEs are generally unaware of the direct effects of globalization today upon their companies, especially with regards to competition and business / product life cycles. Therefore, the proposed program will assist these entities in a number of ways: 1) leverage "best practices" across industries for improved performance; 2) promote a "culture of learning"; 3) facilitate knowledge transfer; 4) collaborate with foreign teams and experts; and 5) review commercial technologies, markets, and research.

"Countries such as India are greatly boosting their global advantage through university-industry collaboration, so the PICO program represents an effort that is still underdeveloped in Turkey. There is a strong need to further develop a culture of innovation here, especially in higher profit-margin industries," added Christiansen.

PryMarke has already received interest in the PICO program from several Turkish SMEs in the local cities of Istanbul and Konya.

For further information on PryMarke and the PICO program, please contact Bryan Christiansen at Gumushane University in Turkey on +90-456-233-7425 ext. 1194 or +90-456-233-7558. PryMarke's website is located at:

PryMarke, LLC is a US-based new business development consultancy operating worldwide.

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Bryan Christiansen
PryMarke, LLC

Linden, Michigan
Voice: 517-294-5055
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