/24-7PressRelease/ - MESQUITE, NV, March 31, 2006 - April is just the right time for writing foolproof press releases. A foolproof method for promoting a business, you say, when millions of dollars are wasted each year on press releases that end up in the toilet or trash can? Consider how you can put your own spin on the current news. You could spoof a TV show, award the most desperate housewife, or declare a trend or holiday such as Red Hat and Purple Dress poetry Day. Even people who hate to write, aka many small business owners can get published, just by giving the media what they want - a heartfelt, controversial and newsworthy story.
PRMatchmaker CeliaSue Hecht, a published writer, editor and PR Consultant who has published hundreds of press releases and articles in numerous newspapers, magazines, newsletters, and online websites, has more than 20 years experience spinning words into bottomline profits.
"Press Releases that combine attention-grabbing quotes and statistics, a compelling story or heartwarming tale, with a bit of whimsy and controversy, in all the right places, will get interviews and noticed by the media.
"Remember that the early fool catches the Free Publicity worm. A properly key-worded press release, that is newsworthy, distributed correctly and targeted properly, will get you published, bring more traffic to your online media room and net more profits," Hecht concludes.
She is offering a monthly PRMatchmakers coaching class to authors, speakers, seminar leaders and small business owners who can easily bring journalists to their website media room with the right ingredients. When they understand:
1) What reporters and editors want
2) How to give journalists what they need
3) How to write press releases that get published
April Fools can generate thousands of dollars worth of free publicity by writing foolproof press releases about controversial subjects and making boring topics come to life.
"Most journalists working on holiday, financial, feature, business and news stories do research on the Internet" she says. "And they are always looking for unique stories. Why not have the next story they work on be yours?"
CeliaSue Hecht is the PR Matchmaker who spins words into bottomline profits and writes press releases that get published. She offers many resources for entrepreneurs, small business owners, consultants, speakers, authors and fools involved in internet marketing. She offers a free PR Matchmakers Guide to Getting Published to anyone who visits the PR Matchmaker website.
She can be reached at
celiasue@spinning-words-into-profits.com or by calling 702-225-8206.
Interested parties can sign up for a PR Matchmaker class and coaching by clicking on
http://www.websites-now.net/bookmagic or calling 702-225-8206.
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