All Press Releases for July 29, 2014

PWRstation Corp Rebrands to Better Meet Today's Rapidly Emerging Solar Marketplace

A clean and elegant design that will effectuate a stronger connection with today's smart consumer.

    MIAMI, FL, July 29, 2014 /24-7PressRelease/ -- PWRstation Corp, a designer of next generation solar delivery systems today unveiled its new brand to support its strategy of becoming an industry standard in affordable, mass manufactured solar systems for residential, non-residential and mobile applications.

Headquartered in Miami, Florida with offices in Biel, Switzerland, PWRStation utilizes mass manufacturing to meet today's increasing demand for distributed solar energy, bringing economies of scale to a global market primarily comprised of custom-built solar installations.

The new brand reflects PWRstation's commitment to bring to end users innovative "plug and play" solar energy solutions that are right-sized and easily accessible for today's homes, businesses, universities, local and regional governments, as well as for off-grid and mobile applications. This commitment is reinforced by the PWRstation's tagline, "Solar Power. Simply Delivered."

"While PWRStation is a startup, we're structured to scale very quickly by virtue of our global alliance partners. For this reason, it's vitally important for PWRstation to have a world class brand that allows our distribution partners to enter international markets quickly and with authority," says William Berenson, PWRstation's Chief Marketing Officer responsible for achieving long term growth and value for the company.

The new logo visually emphasizes the letters PWR in the company name, which are often used as shorthand for "Power" when powering a device on and off.

Bill Chiaravalle, head of design consultancy Brand Navigation and former creative director at global branding firm Landor Associates says, "PWRstation is a company that offers innovative solar energy delivery systems that are versatile, robust and affordable, each of which are important image attributes the new PWRstation brand has been designed to convey."

Brand Navigation is currently updating the PWRStation website to conform to the company's new brand image.

"PWRstation is a great name that deserves an equally great visually brand that is impactful, memorable, and that reflects our company's international strength and leadership," says Ludovic Roche, PWRstation Co-founder and CEO Americas.

"Notwithstanding," adds Robert Albertella, PWRstation Co-founder and CEO EMEA based in the company's offices in Biel, Switzerland, "whether we're doing business across the Americas, EMEA or eventually Asia, brand image and presence is half the battle. We are confident that our new brand image will help us gain the momentum and market presence required to achieve success."

About PWRstation Corp:
PWRstation Corp is headquartered in Miami, Florida with offices in Biel, Switzerland. The company specializes in designing unique, pre-assembled, retractable solar energy delivery systems that require minimal installation, improve safety and drive down costs. Engineered in Switzerland, PWRstations serve as excellent solar energy solutions for residential and non-residential customers on the grid, as well as for mobile and off-grid customers.

For more information please visit

PWRstation Corp USA
The Lab
400 MW 26th Street
Miami, Fl 33127 USA
1 305 929 836

PWRstation (Europe) S.A.
2555 Brugg b.
Biel, Switzerland
+ 41 79 632 62 51

Media Contact: Please contact PWRStation, Corp. media division via email at

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Contact Information

Ludovic Roche
PWRstation Corp
Miami, Florida
United States of America
Voice: 305-929-8365
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