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Marketing and communications leader takes his global agency expertise to PWRStation Corp., a global solar product development company offering innovative energy delivery systems.
MIAMI, FL, May 20, 2014 /24-7PressRelease/ -- Bill will be responsible for leading global marketing and communications for PWRStation, a solar product development firm offering innovative energy delivery systems through its global manufacturing and distribution partnerships to residential, business, mobile solar energy and off-grid markets soon-to-be launching in North and Latin America and EMEA.
Bill, a global marketing and communications professional brings to PWRStation more than 20 years in business building, managing operations and driving C-level client engagements for leading advertising and branding agencies Young & Rubicam, Landor Associates, Interbrand, and independent venture capital and marketing firms. He holds an MBA from The Thunderbird School of Global Management, a Lean Six Sigma certification, and speaks fluent English and French.
"I am thrilled to be joining PWRStation's exceptional leadership team and to be fully committing my expertise to such a critical industry sector," says Berenson, a New Yorker raised and educated in Geneva, Switzerland and who has previously counseled solar energy companies in brand communications strategy and positioning.
"PWRStation specializes in designing unique, per-assembled, retractable solar energy delivery systems that require minimal installation, provide improved safety, and engineered to drive down costs. As worldwide energy demand continues to rise at an alarming rate, and as solar goes mainstream, our unique systems bring to customers solar energy access, speed, simplicity, mobility and affordability - key brand attributes that PWRStation will soon come to stand for."
Ludovic Roche, PWRStation's Co-Founder and CEO-Americas says, "Bill's wealth of brand building experience and passion for the industry has already made him a key addition to PWRStation. We are fortunate to have found someone of Bill's caliber to fulfill this role."
Robert Albertella, PWRStation's Co-Founder, CEO-EMEA and Chief Technology officer concurs, "We wanted an expert with global experience and perspective, as well as someone who shares our same values and purpose with respect to the clean and renewable energy space. The timing couldn't be more perfect."
PWRStation Corp is headquartered in Miami, Florida with offices in Biel, Switzerland. The company specializes in designing unique, pre-assembled, retractable solar energy delivery systems that require minimal installation, provide improved safety, and engineered to drive down costs. PWRStation technology is designed in Switzerland and manufactured in the US.
PWRStation Corp USA PWRStation (Europe) SA
400 MW 26th Street 2555 Brugg b.
Miami, Fl 33127 USA Biel, Switzerland
+1 305 929 8365 + 41 79 632 62 51
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