CAPE TOWN, SOUTH AFRICA, June 11, 2014 /24-7PressRelease/ -- A Lego themed video depicting Nelson Mandela's long struggle for freedom has gone viral. Quirk, Africa's largest digital marketing agency, created the video in response to the YouTube Film Hack challenge launched by Google and the Nelson Mandela Foundation.
Entrants to the YouTube Film Hack were judged both on popularity and number of views. Quirk's Legocy video was recently crowned the winner.
"Quirk delivered a unique and thought-provoking submission capturing the most popular moments in Madiba's life using Lego - a format that is nostalgic and appeals equally to younger and older generations," said Danielle Melville, director of communications at the Nelson Mandela Foundation.
Fran Luckin, Quirk Johannesburg's Executive Creative Director, explains the brief, which challenged video creators to inspire young South Africans under 30 to live the Nelson Mandela legacy every day.
The born-free generation are at risk of taking their freedom for granted. Keeping the South African struggle story relevant was the aim behind Google's challenge. The fear is that this chapter in our country's history is reduced to historical text and in time forgotten.
Quirk's response was to tell the Madiba story in a medium that appeals to the born-free generation and on a platform they can relate to, a video of Lego characters shared on YouTube.
The video made us of the original audio from the Rivonia Trial speech, because of its emotive quality, and because it lent gravitas to the video.
Quirk took the challenge one step further by including a call for names to be added to a petition to request Lego to produce a Madiba freedom fighter set. One can add your support to the petition at http://www.legocy.co.za. The plan is to hand over the request to Lego on the 5th of December, the anniversary of Mandela's death.
"The Madiba story is one of courage, forgiveness and love. Lessons that are relevant to all South Africans to all South Africans, of all ages. We believe a Lego set could be a tool to help parents introduce their young children to Mandela and the story of freedom in South Africa," explained Luckin.
It takes a certain amount of bravery, dogged tenacity and craziness for a student to take an idea for a small email startup and transform it into the largest independently owned marketing agency in Africa. In 1999, our CEO and favourite ginger, Rob Stokes started Quirk. Over the past 14 years, we have grown from a 1-man operation to a business that employs 227 QuirkStars across agencies in Cape Town, Johannesburg, Durban and London that service a broad spectrum of clients and industries.
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