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All Press Releases for February 26, 2011 »
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Radical Lead and Sales Tactic Change For Coping With Business And Economy Changes enabled by LEADSExplorer - Engago Technologies Ltd.
The conventional marketing of sending direct mailings and emails is becoming less effective as decision makers search the Internet for information and evaluating solutions and vendors. Change is required: information and intelligence from the website 
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    LONDON, ENGLAND, February 26, 2011 /24-7PressRelease/ -- In order to deal with changes in business and economy LEADSExplorer provides website information and lead intelligence to marketing and sales.

When the economy changes this much, this quickly, even the best salesmen can have dry pipelines, a nearly empty funnel with only smaller deal sizes. Still companies haven't stopped buying but competition has increased and companies provide more information to their salesmen.

The people with buying power in companies having titles like CEO, owner/founder or president do use the Internet to inform and find out about products and solutions. This is a change in information flow from a vendor to the customer as previously it was marketing that used outbound marketing campaigns and salesmen that were the source of information to potential clients.
The company website is the new source of information with advantage of staying unidentified. This is the major drawback of websites: people visit the website and leave without informing who they are.

In order to solve this, LEADSExplorer provides real-time visiting company identification and intelligence for marketing and sales:
- Company name
- Company website
- Location
- Interest in products
- Level of interest
- Change of level of interest over time
- Automatic lead scoring
- Buying intentions
- Email address of visitors after email exchange

This information can be turned into actionable lead information and intelligence by:
- Finding contacts within the visiting companies using stored search procedures
- Re-targeting the most interested visiting companies guided by the automatic lead scoring
- Reach out with personalized timely messages based on their interest
- Engaging into the conversation as the messages can be adjusted by the changes in level of interest over time
- Shortening the sales cycle as the actions and reactions upon communications are visible
- Closing deals faster by awareness of their buying intentions

Resulting in more lead acquisitions, high value pipelines, well filled funnels, shorter sales cycles and more sales.
For more information: please visit website http://www.LEADSExplorer.com

Engago Technologies Ltd. (www.engago.com) is developing, operating, marketing and selling web service solutions for B2B engaging the web into dynamic applications and allowing companies to take advantage of the new developments in Internet technologies.

The lead generation and optional CRM solution LEADSExplorer (http://www.LEADSExplorer.com) is the first service released.
Contact: info@engago.com


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Scott Donovan
Engago Technologies Ltd.

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7 Petworth road
Haslemere, MA
UK GU27 2JB
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