Rainmaker Advisory Expands Offerings and Team

    PORTLAND, OR, December 14, 2011 /24-7PressRelease/ -- Rainmaker Advisory LLC, the 4th largest consulting firm in the U.S. dedicated to providing services to the retail insurance broking industry, today announced expansion of its offerings to clients through the addition of a new Director, Amanda Colby. She will oversee the Campaign Management Suite of Services on behalf all Rainmaker clients.

Rainmaker Advisory's Campaign Management Suite is a unique offering designed for insurance professionals and agencies interested in outsourcing a coordinated marketing campaign. The campaign consists of a combination of four essential elements: e-mail marketing, polls and marketing surveys, webinars and press releases.

David Estrada, Rainmaker Advisory Founder, explained, "This service is the first of its kind offered to the retail insurance broking segment. Our exclusive four-element design allows agents and brokers to achieve synergies that generate results superior to those typically offered or deployed standalone. We are extremely pleased that Amanda has joined our team. She has a great background, including a recent MBA, connectivity to the Insurance Community Center and does work for non-profit organizations worldwide."

Prior to joining Rainmaker Advisory, Ms. Colby worked extensively as a marketing and social media consultant for clients both in the U.S. and abroad including Green Pages and United Way. She is the Founder of Untangled Web, a firm which combines strategic planning, marketing, the ever changing Web 2.0 technologies with an unyielding commitment to quality and integrity ultimately positioning clients to create and implement effective communication strategy.

Subscriptions to Rainmaker Advisory's Campaign Management program starts at $500 per month and are customized based on the needs of each client including content specimens, over 900 templates to ensure a match with current branding and 'click reports' available within 24 hours of each message blast so producers can follow up on potential leads generated from the campaign. Detailed reports are provided within 72 hours for transparency of overall campaign effectiveness.

Mr. Estrada continued, "This program is ideal for those wishing to employ a coordinated messaging campaign to both clients and prospects for purposes of increasing both retention and new business. The ROI for new business generated compared to the agency spend on our Campaign Management Services is in excess of 14 to 1."

Rainmaker Advisory LLC is a results oriented sales and operations consulting firm specializing in the retail insurance broking sector. Founded in 2008, Rainmaker has relationships with over 7,800 insurance agencies and brokerages nationwide in all practice specialties. Through offices in California, New York and Oregon, Rainmaker Advisory is a leading provider of the tools, resources and vendor partners necessary for successfully growing organizations on a sustainable basis. For more information, visit www.rainmakeradvisory.com.

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