/24-7PressRelease/ - NEW YORK, NY, February 22, 2007 - Advertisers now have a new way to grab the consumer's attention - the cell phone. ZipZone Media, a leader in the emerging field of location based wireless marketing, announces the release of the Bluetooth Marketing System, which lets companies bypass the mobile carriers and send coupons, mp3's, video and other branded content directly to the cell phones of consumers in their vicinity. The transmission is sent by Bluetooth, a short range wireless standard, so the connection is always free, and consumers don't use up their minutes or pay any download fees. The System will even work where there is no cellular service available, such as underground stations or signal "dead zones".
Advertisers in the ultra-competitive retail sector think this mobile marketing approach may be the next hot trend, and for two compelling reasons: First, the cell phone stands unchallenged as the number one portable consumer electronics product ever. According to research firm IDC, cell phone vendors shipped just over 1 billion phones worldwide in 2006. Second, people who own one always carry it with them. So, from a marketer's perspective, the ability to interact with the consumer on a personal level through this device has an almost irresistible appeal.
"The key to making Bluetooth Marketing effective is in the content" points out Raymond Stone, ZipZone Media's Director of Marketing. "Nobody wants to receive more junk mail, especially on something as personal as their cell phones. But offer them something truly useful or fun, like a free mp3, ringtone, coupon or video, and customers will gladly accept your message." And, to let customers know that the content they are downloading to their phones is both safe and valuable, ZipZone Media is providing signage that is prominently placed on site. What's more, the potential for spam is minimal, since the system is entirely opt-in. Customers must always give permission on their phones first before any content is sent. If they decline, they will not be offered again in the future.
Companies wishing to learn more about implementing their own Bluetooth Marketing campaign may visit http://www.zipzonemedia.com The site offers plenty of practical advice on using this technology effectively, along with a hands on video demo and convenient online ordering. ZipZone Media is located at 176-25 Union Tpke., Ste. 108, Fresh Meadows, NY 11366. Their phone number is (718) 969-2436.
About ZipZone Media
ZipZone Media is a leading company in the emerging field of location based advertising. For further information, please contact us at (718) 969-2436
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