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All Press Releases for August 15, 2008 »
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Real Estate: What's in a Name?
When selecting a realtor for the first time, there are many things to consider. But a recent North America survey shows that majority of people only find a few factors to be important, with one dominating the rest. 
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    /24-7PressRelease/ - Toronto, ON, August 15, 2008 - Every one knows the three most important rules in real estate when it comes to finding a property are Location, Location, Location. But what about when it comes to finding the right real estate agent?

A recent survey concluded that the reputation of a real estate company was the number one deciding factor when selecting a real estate agent for the first time.

The survey, conducted in July 2008, asked 1200 adults across North America, "When selecting a realtor for the first time, what did you base your choice on?"

An overwhelming majority (72%) indicated that the reputation of the real estate company was more important than that of the real estate agent. An agent referred by a friend was a distant second with just 14% and, rounding out the four most popular answers, were the number of "For Sale" signs visible on lawns (7%) and using a real estate agent you know personally (7%).

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E-mail: davidL@sqm.ca


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