/24-7PressRelease/ - Noida, Uttar Pradesh, India, June 22, 2008 - Companies from all around the world pulled out of the web branding business because of a loss of trust in the domain, but that was a false alert as the world wide web truly holds a lot of potential and can bring any company in the limelight with its huge viewer base.
There is a plethora of new avenues in this domain which are springing up each day, including new opportunities in the streams of econometrics, brand engagement, blog-groveling, social bookmarking, opt-in advertising, mash up, CGC (consumer generated content), Web 2.0 and Web 3.0. Each of these terms opens up doorways for new methods to boost a companies sales.
The sum of money flowing into any industry is the best measuring stick of the growth of the same, and the projected increase of web branding is unprecedented in the history of advertising. Forrester Research estimates that the total U.S. interactive advertising spend will rise from $20 billion in 2008 to more than $61 billion in 2012, with the biggest growth in video spend (72%) and "emerging market channels" (59%), which include mobile, gaming and social networking.
On the consumer side, users are spending more and more time on the Web. The heart of this study by Forrester was that users spend 29% of their daily media consumption on web based mediums, whereas only 8% of the total media expenditure is on online mediums. These numbers show that advertisers are spending an excessive amount on orthodox mediums and they need to triple their online budgets to achieve a balanced approach and reach their new audiences.
This imbalance calls for new online advertising agencies to shoulder the weight of this shift in the responsibilities from offline media to online media. Meenakshi Wali, Business Development Head and Co-Founder of Rupiz Media, states "Change is inevitable at this stage, we have to learn to adopt new avenues to meet ends."
About Rupiz Media
Rupiz Media is a 360 degree online marketing solution provider. It is the online media agency of Rupiz Infotech, which is now venturing the Indian market as well. The various services that Rupiz Media provides include SEM (search engine marketing), website designing, web application, e-mail & affiliate marketing, display ads, video ads, SMS and MMS marketing services etc.
Site URL: http://www.rupizmedia.com/
# # #
Read more Press Releases from Rupiz Media:Other Press Release Headlines:
