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Recession? What Recession? A New Kids' Bandage Hits the One Million Sales Mark in Less than a Year

On the 90th anniversary of the invention of the band-aid, one couple has given kids' bandages a higher purpose.
    BRENTWOOD, TN, August 02, 2010 /24-7PressRelease/ -- In 1921, a man named Earle Dickson created a product called the "band-aid" because his wife Josephine kept cutting her fingers in the kitchen. On the 90th anniversary of that revolutionary invention, entrepreneurs Tim and Tami West have successfully created a new type of bandage for a similarly personal reason. And in less than a year, Band Angels, a new bandage for kids featuring scripture verses, has already hit the one million mark in unit sales. With initial support from organizations such as MOPS International (Mothers of Preschoolers) and Association of Christian Schools, Band Angels is now in over 700 stores. But it's the story behind Band Angels that has made their success even more special.

"Our four-year-old granddaughter was diagnosed with juvenile diabetes," says Tim. "And she had to be stuck with a needle four times a day. One weekend when she was staying with us, I was watching Tami put a Dora the Explorer bandage on her and it occurred to me - why are we putting something so trivial on something so serious? We had been praying with her and teaching her about God, and I thought it would be a great idea to have a bandage with a bible verse on it. We then began to brainstorm about how to do it."

Last fall, the Wests presented Band Angels at a MOPS convention and the response was overwhelming. Orders began pouring in and they struggled to meet the increasing demand. They began to really see the potential when they attended a regional gift show.

"We had all kinds of stores coming up to us placing orders," says Tami. "Gift shops, hospital shops, convenience stores, retail stores, floral shops - we even had a jewelry store owner place an order. Band Angels is really hitting a nerve with people. Moms and grandmothers are especially excited about the product. And that makes sense since they are usually the ones using bandages on their kids or grandkids."

The Wests have been generous with their success, assisting various charities by donating boxes of Band Angels to worthy causes. They sent several hundred boxes to Haiti after the massive earthquake as well as to an orphanage in Kenya. They are hoping to expand their philanthropy by partnering with various overseas organizations to supply Band Angels to kids in other countries featuring bible verses in their native languages.

For more information, visit www.BandAngels.net or http://www.facebook.com/bandangels.


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Gina Adams
Adams Group

Brentwood, Tn
US
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