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RALEIGH, NC, July 25, 2014 /24-7PressRelease/ -- According to Bloomberg, eight out of ten entrepreneurs who start their own business fail in the first 18 months. The Capitol City Group finds it shocking that 80 per cent of start-ups do not survive and urges entrepreneurs to ask for as much constructive feedback as possible. Competitive businesses should even seek out criticism, says Capitol City Group, a sales and marketing firm based in Releigh, NC. Honest feedback is the best way to find out whether the business is on track with what its target market wants and to determine how the business stands compared to its competitors.
Matt Hudson, Life Coach and Behavioural Change Consultant, says in an interview on TechRepublic.com: "The most important thing I have learned is that you have to desperately want feedback, and not just any feedback but critical feedback. You need those 'speak out' people that are willing to say bad things about your start-up." The Capitol City Group shares this opinion and finds that constructive criticism helps businesses to evaluate if they are on track. Time and resources are limited, insists the Capitol City Group, so knowing where a business stands in the market is crucial in order to apply the relevant marketing tools to the audience and not to waste resources that won't lead to success.
The Capitol City Group is an outsourced sales and marketing firm based in Raleigh, NC. The firm raises brand awareness on behalf of their clients. By conducting direct marketing campaigns, the Capitol City Group has the privilege to speak with consumers in person. This face-to-face approach has many advantages which is why the Capitol City Group's clients would like to see the firm expand into further markets by the end of Q3.
Their direct marketing campaigns allow the Capitol City Group to build long-term relationships with consumers and find out how they feel about the product or service offered and about the approach. "Our sales force receives very important information directly from people who may or may not purchase the offered product or service. We ask for feedback and forward it to our clients who can then take immediate action and develop their product further. Additionally, we want to ensure that our approach is respectful," says a spokesperson of the Capitol City Group.
Another advantage of the City Group's marketing campaigns is that its success can be measured on a day-to-day basis. Should one campaign be unsuccessful, the Capitol City Group's clients can adapt quickly and change their strategy. Direct marketing therefore remains a very effective marketing tool in order to receive constructive feedback directly from consumers and to measure success as it happens.
About Capitol City Group Inc. http://capitolcitygroupinc.com/who-we-are/
Capitol City Group offer sales and marketing solutions to clients across all industries. the firm, based in North Carolina specialise in implementing direct marketing campaigns designed to take products straight to the target demographic. Capitol City Group's friendly sales team are ready to engage with customers on a personal level to build lasting customer relationships. This approach ensure Capitol City Group's clients see a high ROI that other outsourcing solutions fail to beat.
Follow @CapitolCityNYC on twitter and Facebook.
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