/24-7PressRelease/ - NEW DELHI, INDIA, March 25, 2006 - RNCOS Research: (http://www.marketsmonitor.com/category/CP12.html) Asia of the new millennium is a diverse world, both an emerging economy and on the leading edge of technology. The concept of convenience stores has driven into Asia's major cities and emerging burgs at a phenomenal pace. Technology companies that have cracked the veneer of Asia's cultural and political system find countries ready for new technology, in many cases because they have no old technology to compare it with.
Changing consumer expectations in countries like china have led to a revamp of convenience stores to make them more responsive to customer needs. The concept of "convenience" has changed over time; with consumers increasingly demanding that retail outlets become more like multiplex stores.
Recent studies have shown an interesting fact that the shelves in Chinese C-stores are restocked three times a day, which shows the high purchasing power of consumers. China showed the maximum growth with c-stores crossing 20,000 marks in 2004.
Analysts at RNCOS in their recently published market research report named, "Asian C-Store Industry: An Overview", believe that the storeowners should focus on three areas - meeting consumer needs; adapting benchmarks and finding out the best ways to shift products; and the development of inventories.
The report carefully studies the C-store market in all geographical regions across Asia. It ascertains the facts that C-store market in China is in its nascent but growing stage. Convenience store format has been the fastest moving in China, with more than 60% of all new stores coming from this market, resulting in China hitting the 20,000-store mark nationwide, due to favorable demographic factors.
Some of the demand drivers for c-stores include: (1) expanding number of working women with modified lifestyles; (2) the fast-paced lifestyles among working people in the urban areas; and (3) the round-the-clock convenience that c-stores provide to customers that need to make "emergency" shopping trips at any time of the day.
The report while conducting a SWOT analysis of the factors and forces driving the C-stores market all across china, suggests that the China's extensive fuel distribution network, large consuming age class are the biggest strengths of this market. While Inefficient logistics and supply chain system and a vast and diverse market in terms of population, regulations, income, business culture and ethics are the foremost obstacle in the road to expansion of C-store market.
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