PORTER, TX, April 27, 2010
/24-7PressRelease/ -- High performance lubricant manufacturer Royal Purple and Stark Motor Racing will premiere their new team during the season opener(s) of the NHRA, AMA, Formula Drift and Grand Am Road Racing. Race fans can visit http://www.starkmotorracing.com to find out more about the race team and to view exclusive content including a custom digital comic book created by Marvel. The first 10,000 visitors that register at the website will receive a free limited edition Stark Racing decal available exclusively through the site.
Royal Purple teamed up with Marvel and developed the Stark Motor Racing team to promote the highly anticipated summer action movie Iron Man 2, which releases May 7. Iron Man 2 is the sequel to the highly successful Marvel comic-based action film Iron Man, which has grossed more than $576 million. The storyline of Iron Man 2 includes a vintage auto race that should please gearheads of all ages.
Royal Purple selected David Hope, Melissa Paris, Stephan Verdier, and Chris Prey after an extensive search for racers from all forms of automotive, motorcycle and marine racing."We needed a team that connects with tech-savvy consumers, fans and movie buffs," said Royal Purple VP of Sales & Marketing Mark McFann.
Royal Purple produces a broad line of high performance lubricants for automotive, consumer and industrial applications. For more information on Royal Purple or its products, contact Royal Purple Inc., One Royal Purple Lane, Porter, TX 77365, 281-354-8600, http://www.royalpurple.com.
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