/24-7PressRelease/ - LOS ANGELES, CA, September 09, 2008 - A detailed 3D animated skateboard, cel animated graffiti like teeth, intense camera moves and sequential photos that feel like stop motion animation of a skateboarder pulling off some amazing moves, and falling hard, are just some of the cool creative ingredients found in design/animation studio Royale powerful new show open/packaging for Skate @ 8 , a new programming block seen Fridays at 8pm on the action sports network Fuel TV.
We were given a huge amount of creative freedom to mix mediums, said Jayson Whitmore, co-founder/creative director for Royale. From the beginning we knew we were going to build a 3D environment and experiment with blending sequential stills of the skateboarders into this environment.
Jarring and visceral, Royales fifteen-second action burst opens with a multilayered shot of a skateboarder moving through an imposing circular garage, nailing spectacular moves and wiping out with brutal force. Inside the 3D animated concrete world, the skateboarder encounters a graffiti animated mouth, jagged teeth and disembodied arms that mock the skateboarder and attempt to trip him up. Sweeping camera moves that bring viewers into the action, pulsating geometric shapes in the background and rocking skate punk soundtrack complete the look of this effective show open.
Whitmore explains that rather then shooting the live action first and then creating the 3D animated backgrounds around the live action, Royale choose to reverse the process, first creating the animation, both the environment and the detailed 3D animated skateboard, then compositing the shots of the skateboarder into the environment. Royale shot the live action footage of the skateboarder in sequential photo stills to give the footage a stop-motion feel.
Royale modeled and animated the environment, creating camera moves around a free floating skateboard without the live action skateboarder, said Whitmore. We had to do some extensive pre visualization in order to shoot the talent in the right perspective, which enabled us to composite them seamlessly into the 3D environment.
About Royale:
Founded by creative directors Jayson Whitmore, Brien Holman and executive producer Jennifer Lucero, Royale recognizes that the landscape of advertising has changed drastically within the last few years, and that although the outlets may be changing, the power of the moving image continues to be the most effective way of communicating. Royales greatest love is to help solve our clients advertising needs through the visceral language of motion design. The Royale treatment is an endless stream of creative solutions that surpass client expectation, while maintaining a comfortable, relaxed and highly creative environment. For more information contact Bryan Shrednick at sales@weareyoyale.com or Jennifer Lucero at jen@weareroyale.com.
About FUEL TV:
FUEL TV is the action sports lifestyle network for skateboarding, snowboarding, surfing, BMX, freestyle-motocross, and wakeboarding. A unit of Fox Cable Networks, FUEL TV launched July 1, 2003 and is seen in 24 million U.S. homes. To subscribe to FUEL TV, call 877-4-FUEL-TV. For more information about FUEL TV visit http://www.fuel.tv.
Creative Credits:
Client: FUEL TV
Project: Skate @ 8 show open/packaging
CJ Olivares, SVP & Asst GM
Jake Munsey, VP Marketing & Promotion
Creative Director: Todd Dever
Michael Cooley, Director of On-Air Promotions
Design/Animation: Royale, Los Angeles
Jayson Whitmore, CD
Brien Holman, CD
Jen Lucero, Exec Producer
Anne Hong, Producer
Kyle Smith, Designer
Sarah Ancalmo, Designer
Patrick Scruggs, Lead Animator
Kevin Tonkin, Animator
Greg Reynard, Animator
Jason Brubaker, Cel Animator
Anthony Madlangbayan, Cel Animator
Music: Echo Park Music & Sound, Los Angeles
Web Resources:
Click here to watch the Royale-designed Fuel TV/Skate @ 8 show open:
http://www.weareroyale.com/recentwork/pages/fuel.html
Click here to watch the Royale-designed Fuel TV/Skate @ 8 show open on YouTube:
http://www.youtube.com/watch?v=eaMQTFVu6Hw
Click here to visit the Royale website:
http://www.weareroyale.com
Click here to visit the Fuel TV website:
http://www.fuel.tv/
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