SAN DIEGO, CA, October 03, 2009
/24-7PressRelease/ -- Now open to the public, Sample U, (www.sampleu.com) a new product testing concept, was just launched as the nation's first ongoing tryvertising (try before you buy) center that offers trysumers (consumers) access to a variety of new free product packages, campaigns, samples, branding, messaging and services. Sample U allows companies to receive "real time" consumer feedback on their new product introductions in a controlled environment prior to market release.
"Sample U is a terrific way for companies to gain consumer insight on their new products and services before rolling it out to market," explains Linda Neumann, creator of Sample U. "Placing your product at Sample U eliminates the need for other more costly product testing methods such as focus groups or sampling."
Samplers will fill out detailed profiles and allowing their specific demographic and psychographic needs to be matched to specific products or brands.
Among others, the launch included new product and service offerings from: Intuit for their soon-to-released Quick Receipts, Quicken Picks and Turbo Tax FAFSA products; Restorative Remedies, a nutraceutical company, for messaging in a new television commercial; Guardian Ranch for input on pricing/branding of avocado gift baskets; and for the soon-to-be-published book Success for the Diet Dropout.
Sample U is based at Alliant International University located at10455 Pomerado Rd in San Diego in Room M5 across from the Sports Center. For yesterday's opening day, hundreds of Alliant International University faculty, student and staff members participated in the free product testing and walked away with goodie bags filled with new product samples.
Now consumers may visit Sample U to test the various products on hand. Hours of operation are Sunday 11:00 am - 3:00pm; Monday and Tuesday closed; Wednesday 10:00 am - 2:00 pm and 4:00 pm - 8:00 pm; Thursday 4:00 pm - 8:00 pm; Friday10:00 am - 2:00 pm; and Saturday 9:00 am - 1:00 pm.
For more information on Sample U, visit http://www.sampleu.com or call 858-776-9393. ###
About MESA Integrated Marketing
MESA is a full-service public relations, promotions and special events company. Visit http://www.mesaincorporated.com for more information.
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