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Searches for GBP14k+ Cars Increase by 10%, Reports Auto Trader

Auto Trader, the UK's leading motoring website, reports that searches for cars costing GBP14,000 and above increased by 10% last month when compared with August 2011, up from 1.88 million to 2.08 million.
    OXFORD, ENGLAND, September 14, 2012 /24-7PressRelease/ -- Auto Trader offers in excess of 60,000 cars priced GBP14,000 and above, more than double the number offered by any of its main online rivals - 36,280 are used cars, 20,880 are nearly new cars less than 12 months old and 3,510 are new cars. Of the total, more than two thirds are offered by franchised dealers, the remainder being offered by used car supermarkets, independent dealers and private motorists.

Nathan Coe, Group Director, Auto Trader said: "With more than double the number of cars costing GBP14,000 and above than any of our main online rivals, and with more than two million searches for such cars every month, it is clear that Auto Trader is the undisputed marketplace of choice for dealers and consumers alike. Auto Trader's strength and influence in the higher value segments provides dealers with the largest audience for their cars and buyers with the widest choice."

About Auto Trader:
Auto Trader, the UK's number one motoring digital marketplace to sell your car has over 10.8 million monthly unique users, carrying out over 135 million searches on more than 330,000 new and used vehicles. Over 2.5 million people access Auto Trader via their mobile devices every month, through the mobile-optimised site and apps developed for iPhone, iPad, Android and Nokia. Auto Trader is part of Trader Media Group. For more information, visit www.autotrader.co.uk

Trader Media Group is Europe's largest specialist multi-media group and supplier of leading automotive marketing products and services. Brands included in the Trader Media Group stable include: Auto Trader, RAZSOR, 2nd Byte and Autotrade-mail. Trader Media Group operates in the UK, Ireland and South Africa and is jointly owned by Guardian Media Group and Apax Partners. For more information, visit www.tradermediagroup.com

For further information, please contact:
Andrew Andersz
Trader Media Press Centre
Tel: +44 (0)1865 342104
Email: andrew.andersz@jjmarketing.co.uk


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Andrew Andersz
JJ Marketing

Little Baldon, Oxford
United Kingdom
Voice: +44 (0)1865 342104
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