STAMFORD, CT, June 11, 2014 /24-7PressRelease/
-- FoodTweeks, a free app that combines weight management with feeding the hungry, today announced that the Second Harvest Food Bank of Central Florida, Orlando, FL has joined the ranks of FoodTweeks - affiliated food banks.
Each time a FoodTweeks user reports "tweeking" (cutting calories from their food), Second Harvest Food Bank of Central Florida will receive donations from FoodTweeks, enabling the food bank to distribute an equal number of nutritious calories to hungry families. Posting a "tweek" on Facebook or Twitter doubles or triples each donation.
FoodTweeks makes it possible for weight-conscious consumers to be "heroes" who serve their communities by feeding the hungry...while cutting calories from their favorite foods in an easy, enjoyable way. FoodTweeks is a product of Walker Health Labs, designers of surprising commercial solutions that also make a difference for big social problems.
"FoodTweeks is proud and excited to support Second Harvest Food Bank of Central Florida," said Elisa Shannon, FoodTweeks Executive Vice President of Partnership Development. "Second Harvest Food Bank of Central Florida is a highly committed and respected organization that provides outstanding service to food-insecure members of our community."
"The FoodTweeks partnership is very valuable to our work in a couple of important ways," said Greg Higgerson, Vice President of Development at Second Harvest Food Bank. "Not only will our organization be able to provide more food for our neighbors in need because of the support, but the nature of the app definitely helps promote our focus on healthy, mindful eating."
FoodTweeks offers a unique approach to weight management. Users simply tell the app what food they are thinking of buying, eating or preparing. The app instantly displays images of suggested "tweeks" that remove enough calories to make a positive difference - but not in a way that changes the taste or leaves users hungry.
FoodTweeks maintains a crowd-sourced picture database of more than 44,000 small changes that show users how to "tweek" everything from a particular brand of cheeseburger at a national restaurant chain, to grocery store purchases and homemade dishes of every kind.
For each calorie tweeked out of an item, FoodTweeks makes a donation to a local food bank to provide the same number of nutritious calories to feed hungry families... at no cost to the FoodTweeks user.
FoodTweeks is rapidly expanding its partner base to food banks all across the nation, with more joining each week, said Ms. Shannon, herself a former food bank executive. Food banks that wish to affiliate with FoodTweeks may contact Ms. Shannon by email at firstname.lastname@example.org
Jay Walker, the inventor of FoodTweeks, is also the chairman of Patent Properties and curator of TEDMED, the health and medicine edition of the famous TED conference. A noted entrepreneur, Mr. Walker has founded three companies that serve more than 50 million customers. He is best known as the creator of Priceline, which brought a new level of value to the travel industry.
FoodTweeks is a free mobile phone app that helps people better manage their weight while feeding the hungry at the same time. Its goal is to change the way people view their food while ending food insecurity in America.