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All Press Releases for June 11, 2010 »
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Second World Productions Presents . . . SUSHI REGGAE with Female Selectress Iriela Kick off the Summer the right way!
Second World Productions presents a special launch event for "Sushi Reggae" featuring global beats spun by DJ, Selectress Iriela. 
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    NEW YORK, NY, June 11, 2010 /24-7PressRelease/ -- For anyone familiar with Second World events which combine elements like ethical fashion, tribal body paint, live performance and art know that this is just the beginning. Kick off the Summer at the Times Square area hotspot Natsumi, in the lounge to enjoy world class atmosphere, fine cocktails and Japanese cuisine.

Date: Friday, June 11, 2010 Time: 9:00 PM - 2:00AM Place: NATSUMI 226 W. 50th St. Bet Broadway / 8th Ave. Press Contact: Valerie K. Parker 978.996.5689 Web: http://www.natsuminyc.com | http://www.second-world.com

This event promises to embody the mission of two elements and an interesting blend of East meets West: Natsumi Japanese restaurant and lounge with the Second World Group with it's Founder spinning music as her alter ego, Selectress Iriela. Iriela got her start as a Boston radio personality on 88.9FM Boston, and as a member of experimental music and arts collective Toneburst, and later went on to Heartbeat Records and opening for such major reggae acts as the Wailers, Burning Spear and Luciano. Selectress Iriela is also known as Valerie Parker, who conceived of nonprofit Second World while on a global trek of fair trade activism that took from living in Jamaica around the world to such places as India, Peru, Nepal, Iceland, Egypt, Italy and Singapore. Since 1998, Parker kicked off the nonprofit organization Second World and it's sister production company Second World Productions. Together the largest fair trade music and arts festival in the world was born, The New England Culture Fest, which recently expanded to become Culture Fest International ethical global events. In addition the Fashionably Fair campaign advocates for ethical (and edgy) fashion. Expect to hear more and get prepare to party for the cause.

Event Mission Statement:

Any funds raised will support Second World's art empowerment documentation projects around the world which go hand in hand with fair trade advocacy and educational programs (lectures, exhibits, and workshops). On the Second World website under "Initiatives" please find information regarding Second World projects which involve not only documentation and in-depth research, but also the education of the public through marketing initiatives and the development of art empowerment projects and micro-credit funds to re-establish income generation in disaster/conflict affected regions. With funds raised Second World will continue to develop these initiatives linking the North American consumer with communities throughout India, Nepal, Peru and Jamaica to increase awareness of fair trade and increase the number of orders given to cooperatives, along with establishing a self-sustainable online portal of multimedia information regarding fair trade, and its cultural/economic impact for disadvantaged indigenous and marginalized communities.

About Second World:

Bridging the gap between the so called "First" and "Third" World, with media, music and art.
Second World is a dynamic non-profit arts and development organization combining media, music and art for a better world. As a leader since 1998 dedicated to the marketing of fair trade artisans, and their stories, the nucleus of Second World is a multimedia research archive of educational tools for the fair trade marketplace. This is key to increasing the number of orders given to artisans involved with fair trade art projects. Based on over a decade of research, Second World aims to address the crucial need for fair trade education. Ultimately, Second World hopes to bridge the gap between the "First" and "Third World" through media documentation, musical events and fair trade art empowerment.

"First" World. "Third" World. Forget What Your Were Told. Welcome to the Second World.

W W W .S E C O N D - W O R L D . C O M


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Press Release Contact Information:
Valerie Parker
Second World

Director
38 Grand Street Suite 2B
New York, NY
USA 10013
Voice: 978-996-5689
E-Mail: Email us Here
Website: Visit Our Website
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