DENVER, CO, September 11, 2009
/24-7PressRelease/ -- Recent research has shown that celebrity endorsements can have a positive influence on the credibility, message recall, memory, and likeability of a promotional piece as well as a positive influence on purchase intentions. In fact, one beta test this year showed that celebrity endorsed advertising prompted a 13.5 times greater conversion rate for viewers on the internet.
Outskirts Press now offers its Celebrity Endorsement option as an effective way for their authors to boost sales and get more publicity and promotional power for their book marketing campaigns. Outskirts Press provides contact information for five celebrities of the author's own choosing along with suggestions for how to contact the celebrities to request a cover blurb, testimonial or endorsement.
The power of print-on-demand also makes it easy to add celebrity endorsements to their book covers, even after the initial publication.
The Celebrity Endorsement option adds one more marketing tool to an already expansive array of promotional help provided by Outskirts Press to its authors. Because Outskirts Press understands the key role marketing plays in their authors' successes, they have continually developed new promotional services for their authors to use well beyond the initial publication of their books.
As Outskirts CEO Brent Sampson has said, "Successful authors have the potential to separate themselves from the pack by publishing with a full-service, custom publishing company that provides support before, during and after publication."
To learn more about many other marketing strategies available through Outskirts Press, including the recently announced Custom US Postage Stamps, prospective authors can visit http://outskirtspress.com/selfpublishing.html for a free video preview of available services.
About Outskirts Press
Outskirts Press, Inc. offers full-service, custom self-publishing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at http://www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.
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