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VENICE, FL, May 17, 2010 /24-7PressRelease/ -- Sinofresh Healthcare Products, Inc., a privately-held marketer of upper respiratory antiseptic spray products, announced today that Rafael Larramendi has accepted a Senior Consulting and Advisory position with this Company.
Rafael Larramendi ("Raf") has over 30 years of international pharmaceutical experience including prescription pharmaceuticals and "over the counter" commerce in the United States and abroad. He is particularly adept at building business partnerships, and implementing highly successful marketing and sales strategies. Raf brings a wealth of experience and expertise in the international arenas of Latin America and the Caribbean basin, among others. Raf has held senior positions at Celltech Pharmaceuticals and Medeva Inc., and is a founding partner of Rochester, NY-based ezGMP.
Rafael Larramendi states that he believes Sinofresh Homeopathic Antiseptic Nasal Spray and additional upper respiratory and throat remedies to be released in the coming months will prove to have significant market demand in Latin American and Caribbean markets.
David R. Olund, President of Sinofresh Healthcare Products, Inc., states, "We are very pleased to have someone with Raf's broad experience and history of success in developing winning marketing strategies as part of our growing team of highly qualified marketing specialists."
The company's lead product, SinoFresh Nasal Spray, is a hygienic cleansing spray that kills germs and removes other nasal-sinus irritants. This product and a planned series of follow-on products built on the company's proprietary technology will, in time, exploit an enormous global opportunity for the SinoFresh product line as people begin to understand the benefit of using a safe daily preventative antiseptic product that can actually address the causes of diseases in the upper respiratory area as opposed to only addressing symptomatic relief.
SinoFresh HealthCare Products, Inc. is a global marketer of innovative, patented upper respiratory system therapies. The company's lead exclusively licensed product, SinoFresh(R) Nasal and Sinus Care, is a hygienic cleansing homeopathic spray that kills germs and removes other nasal-sinus irritants. More information is available at www.sinofreshproducts.com.
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