FORT LAUDERDALE, FL, December 08, 2010
/24-7PressRelease/ -- Janis R. Ehlers, a consultant to the senior housing industry, has authored the second edition of Marketing Senior Housing, a book she originally wrote in 2002.
The new book offers how-to advice incorporating consumer research, budgeting, advertising, direct mail, Internet and social media and public relations and special events.
"The senior housing industry is continually evolving and it is important for anyone trying to be successful in the industry to have practical, proven strategies that can be applied to a variety of marketing situations," said Ehlers. "A noticeable difference these eight years and now is how we better define senior housing and the consumers to be served."
When the original book was conceived, housing geared to the 50+ customer—known as active adult—was lumped together with the senior market that is probably 70+ years and older.
According to Ehlers, while there are marketing strategies that are equally applicable, there are vast differences between an active adult community and the so-called service-enriched or senior housing concepts which may include independent, assisted living as well as continuing care communities.
Ehlers is president of The Ehlers Group, an award-winning marketing and communications company with offices in Fort Lauderdale, Fla. and Fairfax, Va. The company offers consulting services to communities throughout the country. She is actively involved in trade associations geared to the real estate and senior housing industries and currently is a board member of the 50+ Housing Council through the National Association of Home Builders.
"The book provides tried and true examples," she said, having drawn on her extensive experience from working with communities in various phases of marketing from pre-development throughout all phases of marketing. "In working first hand with communities we learn strengths and weaknesses and what does or doesn't work."
Marketing Senior Housing can be pre-ordered now through January 7, 2011 for a cost of $24.95 with FREE shipping (a savings of over 15%). Also, receive 1 book FREE when your community/company orders 10 copies.
Checks should be made payable to The Ehlers Group and mailed to 6203 W. Commercial Blvd., Fort Lauderdale, FL 33319. For credit card payments or additional information, please contact us via email at info@TheEhlersGroup.com or by calling (954) 726-9228.
The Ehlers Group is an award-wining national strategic marketing and communications company specializing in marketing and sales strategies—from inception through sell out—for 50+ housing communities as well as senior housing developments. The company has a satellite office in Fairfax, Va.
For more information about The Ehlers Group, please call (954) 726-9228 or visit http://www.TheEhlersGroup.com.
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