/24-7PressRelease/ - SCOTTSDALE, AZ, December 13, 2007 - Everyday more and more people turn to the internet to research products and services prior to making a purchase. This is great news for the companies whose web pages are found in the top search engine results pages. But for millions of business to business companies this is not happening. Too many times, searchers are not finding the best product or service and are making decisions for their company based on the product or service they find rather than the best available solution. This leaves both the marketer and the searcher with less than desirable results.
For many B2B marketers this is not acceptable but many do not understand how to improve their search positions. B2B companies spend money each year on traditional marketing only to loose new customers to competitors just because the competitor is easier to find in a search.
There are two ways to get ranked high in the search engine results pages. Companies can pay search engines like Google to be listed in ads at the top of the results pages. The more popular the ad the more often it is shown. Each time the ad is clicked on, delivering a visitor to the advertiser's site there is a "pay-per-click" charge. The cost of these clicks range from a low of $.10 per click to over $50. per click. While not complicated to set up, management can be time consuming and the cost of clicks can add up quickly.
Search engine optimization is the process of modifying an existing web site to make it easy for the search engines to read and to index the pages. By changing certain elements on pages it clarifies the exact topic to the search engines. Working hand in hand with these on page modifications are the search engines definition of reputation and popularity of the page. The reputation is defined by what the page is about and what the links that point to the page say about it. The popularity is defined by the number of relevant links that point to the page.
According to Terry Mickelson, President of Scottsdale, AZ based Page Views, "There are many challenges to reaching the B2B buyer at just the right time. For example understanding what words will be searched for at different times in the buying cycle. When a B2B prospect starts researching for solutions to their problem, they may initially search for something like; organize sales leads. The person who has a better understanding of the market may search for customer relationship management or even do a brand specific search; SalesLogix customer relationship management. If you do not have the right words selected you may generate additional traffic but it will not convert to leads or sales, wasting time and money."
The paper details how to overcome this challenge using 10 proven techniques developed for the competitive B2B online marketplace and is available at no cost. To download a free copy of B2B Search Engine Optimization and Marketing go to: http://www.pageviews.com
Page Views, Inc. is a Scottsdale, AZ based search engine optimization and search marketing firm with special skills in B2B, local and linking services.
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